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About the Role
We are seeking a Lead UX/UI Designer, Brand & Design Systems to lead the redesign of our web experience and evolve our visual brand system across digital and print channels. This role involves strategic design leadership and hands-on execution, ensuring cohesive and customer-centric experiences.
Responsibilities
- Lead website experience strategy and design, driving UX and UI efforts for a comprehensive website redesign.
- Define and refine site information architecture, create user journeys, wireframes, prototypes, and interaction models.
- Design responsive page templates and key digital experiences, translating business requirements into intuitive designs.
- Facilitate usability testing, design reviews, and iterative improvements.
- Partner with Product, Marketing, Engineering, Content, and Executive stakeholders.
- Develop and maintain a scalable design system, including component libraries and reusable assets.
- Define typography, color systems, spacing, iconography, layouts, and interaction patterns for the design system.
- Establish accessibility standards and usage documentation for the design system.
- Collaborate with developers to ensure implementation quality and create governance processes for long-term adoption.
- Lead the evolution of visual identity across digital and print, developing guidelines for logo usage, typography, colors, imagery, illustration, layout, and motion.
- Create brand application examples across various materials and ensure consistency between digital, marketing, and print collateral.
- Create brochures, one-pagers, reports, event materials, signage, and presentation templates.
- Establish print-ready layout systems and production specifications.
- Define page transitions, microinteractions, hover states, focus states, loading states, and animations.
- Create motion principles that reinforce usability and brand expression.
- Document motion and interaction standards for designers and developers.
- Lead stakeholder conversations and design decision-making, presenting concepts and recommendations to leadership.
- Champion customer-centered design practices.
Requirements
- Significant experience in UX/UI design, brand identity development, and design systems.
- Strong portfolio demonstrating website redesigns, design systems, and brand guideline work.
- Experience creating information architecture, wireframes, prototypes, high-fidelity interfaces, and component libraries.
- Ability to create brand systems that scale across digital and print.
- Strong understanding of responsive design and accessibility best practices.
- Experience collaborating with developers and documenting design specifications.
- Excellent visual design skills including typography, layout, color, hierarchy, and composition.
- Ability to balance strategic thinking with hands-on execution.
- Experience leveraging AI tools to accelerate design workflows and implementation.
- Strong communication and stakeholder-management skills.
- Experience leading brand refreshes or visual identity transformations.
- Experience with large-scale website rebuilds or enterprise platforms.
- Experience in financial services, insurance, healthcare, professional services or regulated industries.
- Familiarity with design tokens and front-end implementation workflows.
- Experience with motion design tools and animation specifications.
- Print production knowledge including prepress, file setup, and vendor coordination.
Skills
- UX/UI Design
- Brand Identity Development
- Design Systems
- Website Redesign
- Information Architecture
- User Journeys
- Wireframing
- Prototyping
- Interaction Design
- Responsive Design
- Accessibility Standards
- Visual Design
- Typography
- Layout
- Color Systems
- Iconography
- Motion Design
- Stakeholder Management
- Figma
- Adobe Creative Cloud
- Illustrator
- InDesign
- Photoshop
- PowerPoint
- Google Slides
- Keynote
- FigJam
- Miro
- Jira
- Confluence
- Notion
- HTML
- CSS
- Front-end Frameworks
- CMS Workflows
Location
- Remote/Hybrid
Work Type
- Remote
- Hybrid
Experience Level
- Lead
Salary/Compensations
- $150,000-$170,000
Benefits
- Comprehensive medical, dental, and vision coverage
- HSA and 401(k) company match
- Paid time off
- Employer-paid life and disability insurance
About the Company
- A fast-growing, privately held insurance company on a path to become a leading U.S. retail platform.
- Modernizing customer engagement with brand, products, and digital experiences.
- Strengthening systems for consistency across every touchpoint.
Equal Opportunity
- Committed to equal employment opportunity and encourage people from all backgrounds to apply.
- Hiring decisions based on merit and do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, disability, or any other protected status.
- Provide adjustment or accommodation due to a disability or medical condition during the hiring process upon request.