Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Build the marketing engine behind the future of hiring. Your mission is to create awareness, generate pipeline, and help Ribbon become the category leader in AI interviewing. This is an opportunity to build the marketing function from the ground up and shape the market's understanding of AI in hiring.
Responsibilities
- Build Ribbon’s marketing engine from the ground up across demand generation, product marketing, content, events, customer marketing, and sales enablement.
- Generate qualified pipeline by creating campaigns, events, webinars, website conversion, and nurture programs.
- Define and amplify Ribbon’s market voice through content, thought leadership, and messaging around AI interviewing.
- Turn customer wins, product launches, and market insights into revenue-driving stories.
- Partner closely with Sales, CS, Product, and the founders to sharpen messaging, support priority accounts, and improve performance.
Requirements
- 5–8+ years of B2B SaaS marketing experience in a high-growth startup with proven success across pipeline generation, content, product marketing, campaigns, and GTM strategy.
- Exceptional writing skills to turn complex ideas into clear, compelling messaging.
- Understanding of revenue generation and building marketing programs that generate pipeline and move deals forward.
- Hands-on execution ability across content, demand generation, events, email, website, customer marketing, and sales enablement.
- Founder mentality: moves fast, takes ownership, spots opportunities, learns quickly, and thrives in an early-stage startup environment.
- Creative, practical, and data-driven approach to developing and measuring marketing initiatives.
Skills
- Demand generation
- Product marketing
- Content marketing
- Event marketing
- Customer marketing
- Sales enablement
- Campaign management
- Webinar production
- Website conversion optimization
- Nurture programs
- Thought leadership
- Messaging development
- Storytelling
- B2B SaaS marketing
- GTM strategy
Location
- Toronto
Work Type
- Hybrid
Experience Level
- 5-8+ years
Benefits
- Competitive salary
- Meaningful equity
- Health & wellness stipend
- Annual international offsite
- Team lunches & meetups
About the Company
- Ribbon is building the future of hiring: faster, smarter, and built for scale.
- Recognized by Fast Company as one of the Most Innovative Companies of 2026.
- Featured by The New York Times, BBC, Inc., and Bloomberg.
- Helps employers find the right people 10× faster with an always-on voice AI interviewer.
- Screens candidates in minutes, identifies top talent automatically, and frees recruiters.
- Works with Fortune 500 customers in automotive, self-storage, logistics, and high-volume hiring.
- Helps teams reduce time-to-hire, raise candidate quality, and scale without adding headcount.