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About the Role

Zello is seeking a Product Marketing Manager to drive enterprise growth by owning vertical positioning and deal-close enablement. This role will develop messaging, proof, and ROI narratives to support Sales and Partners in winning deals and expanding market reach, particularly in priority segments. It's a cross-functional position central to the enterprise strategy, requiring collaboration with various teams to create go-to-market assets that enhance pipeline conversion and win rates.

Responsibilities

Collaborate on vertical positioning for Retail, Hard Hats, and Aviation.
Define Ideal Customer Profiles (ICPs), personas, value propositions, and competitive differentiation for each vertical.
Translate customer pain points into clear and credible enterprise messaging.
Develop core enterprise narratives for each segment, focusing on customer business outcomes and enabling sales with compelling 'what's in it for me,' 'why Zello,' and 'why now' stories for executives.
Build 'vertical deal kits' to improve win rates.
Create and continuously improve vertical sales decks, 1-pagers, discovery guides, objection handling, and competitive talk tracks.
Develop ROI inputs and business case templates to assist internal champions.
Partner with Sales leadership to ensure asset adoption.
Design centralized reporting to monitor win rates and campaign health.
Develop enterprise-ready proof points, including case studies, quantified outcomes, security/compliance FAQs, and reference stories.
Work with Customer Marketing to operationalize references and proof in late-stage deals.
Conduct lightweight competitive and market intelligence analysis, including competitor positioning, pricing, packaging insights, feature claims, and win/loss analysis.
Establish win/loss feedback loops to inform messaging and enablement.
Execute go-to-market strategies for new and existing product features from beta through general availability.
Define feature positioning, target audiences, and messaging frameworks that articulate customer value and business impact.
Translate product capabilities into outcome-focused narratives for enterprise buyers and operators.
Partner closely with Product, Sales, Enablement, and Marketing to plan and execute product launches.

Requirements

3-5 years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS.
Strong experience building sales enablement that impacts pipeline outcomes.
Comfort working with enterprise sales teams, pipelines, and deal stages.
Ability to craft ROI narratives and business cases.
Strong writing and messaging skills.
AI-native: routinely use AI for research, drafting, iteration, and scaling GTM deliverables; design AI-assisted workflows.
Familiarity working with analyst organizations like Gartner and Forrester.
Vertical experience in retail operations, field services/construction, aviation, logistics, or frontline/workforce communications is a plus.
Experience with partner enablement and channel motions is a plus.
Familiarity with voice communications, mobility, device ecosystems, or security/compliance messaging is a plus.
Highly collaborative working style.
Fast iteration mindset.
Data-informed with strong qualitative instincts.
Potential, passion for the mission, and problem-solving skills are valued over checking every qualification box.
Compliance with defined security, privacy, and compliance requirements is required.

Skills

Product Marketing
Solutions Marketing
GTM Enablement
B2B SaaS
Sales Enablement
Pipeline Management
ROI Narrative Development
Business Case Development
Messaging
AI Tools
Competitive Analysis
Market Intelligence
Go-to-Market Strategy
Product Launch
Collaboration
Communication

Location

Remote

Work Type

Full-time

Experience Level

Mid-level

Benefits

Competitive pay
Equity with significant upside
Intentionally designed benefits for healthy and well-balanced employees
Flexible schedules
Time off
Sabbatical after every five years of service
Ping-pong table
Free snacks

About the Company

Zello is a voice-first communication platform using industry-leading push-to-talk technology to enhance collaboration and productivity for desk-less workers.
With over 175+ million users, Zello is the #1 rated push-to-talk app globally, processing 9 billion messages monthly.
Zello's company values center on serving the frontline, connecting people in crisis, and supporting first responders.

Equal Opportunity

Zello provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.