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About the Role

Geotab is seeking a Strategic Communications Specialist to execute the company's communications strategy by developing and implementing impactful communication initiatives that build reputation, drive media engagement, and advance business objectives. This role is ideal for someone who loves technology and wants to join an industry leader.

Responsibilities

• Develop and execute communication initiatives that deliver impactful messaging to a diverse audience and advance Geotab's business growth objectives.
• Create content and storytelling strategy to support Geotab's overall media and thought leadership strategy, including media releases, social media, presentations and background research/data analysis.
• Manage the Geotab reporting program including media metrics, wire distribution, insights, and dashboards (CISION, Meltwater, Google Analytics, and others).
• Coordinate and own the strategy and logistics of campaigns, announcements, media briefings, press interactions and presence at strategic industry events.
• Build and manage relationships with journalists and external stakeholders to build reputation and create ongoing opportunities to tell Geotab's business story.
• Monitor and evaluate evolving media trends, tools, and technologies (including AI-driven solutions) and recommend improvements to elevate communications practices and impact.
• Conduct ongoing competitive analysis and benchmarking to inform strategic communications and social media strategy.

Requirements

• 3-5 years of experience in corporate communications, technology communications, and/or agency experience.
• Proven experience in media relations, including building and managing networks of journalists, trade reporters, and social media influencers, with a focus on North America.
• Hands-on experience with media measurement and monitoring tools such as CISION, Meltwater, Google Analytics, and AI-driven solutions.
• Exceptional writing skills with the ability to create compelling content across multiple formats including media releases, social media, and presentations.
• Experience with strategic planning, annual plan development, and reporting on media and social media performance metrics.
• Confident, polished communicator with the ability to represent Geotab with journalists, executives, partners, and at industry events.
• Reliable internet connection with at least 50mb DL/10mb UL required when working from home.

Skills

• Media relations
• Content creation
• Measurement
• Thought leadership
• Brand awareness
• Media monitoring
• Media measurement
• Storytelling
• Strategic planning
• Competitive analysis
• Benchmarking
• Written communication
• Verbal communication
• Organizational skills
• AI-driven solutions

Location

• Remote
• Hybrid

Work Type

• Full-time
• Hybrid
• Remote

Experience Level

• 3-5 years

Education Level

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field
• Postgraduate diploma in Communications or PR is a strong asset

Salary/Compensations

• $53,000—$60,000 CAD

Benefits

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

About the Company

• Geotab is a global leader in IoT and connected transportation, certified “Great Place to Work™.”
• We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
• Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets.
• Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.
• Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
• We have adopted a flexible hybrid working model with systems, functions, programs and policies in place to support both in-person and virtual work.
• The health and safety of employees are a top priority.
• We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings.
• We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business.
• We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together.

Equal Opportunity

• Geotab encourages applications from all qualified individuals.
• We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired.
• We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.
• If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com.