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About the Role

This role acts as an operational leader for CRM and email marketing initiatives, bridging the gap between Customer Engagement, Business Strategy, Technology, Big Data, and Content. You will lead small-to-medium engagements with growing complexity across multiple client teams, ensuring flawless email campaign delivery and performance optimization. A Senior Program Manager is a planning guru, problem solver, strategic thinker, and client relationship builder who balances client drivers with project realities.

Responsibilities

Manage the full lifecycle of CRM and email marketing initiatives, including requirements gathering, cross-functional prioritization, timeline management, and ensuring on-time, in-scope delivery.
Coordinate requirements across Product Marketing, Creative, Data and Analytics teams to ensure a clear campaign vision and seamless execution.
Oversee the development, QA, testing, and deployment of email campaigns, managing workflow for segmentation, targeting, personalization, and journey orchestration.
Collaborate with analytics teams to conduct A/B and multivariate testing, troubleshooting issues and implementing optimization strategies to drive conversion.
Serve as the primary point of contact for the client on day-to-day execution, translating complex marketing goals into clear project plans and compelling email experiences.

Requirements

5+ years of project management experience, specifically within marketing technology, CRM, or digital agencies.
Demonstrated expertise in email development methodologies and best practices.
Advanced experience with project management tools (Smartsheet and Workfront preferred).
Ability to craft and define a project plan based on assumptions, requiring complex scenario planning ahead of project kickoff.
Effective systems thinking, conflict resolution, and negotiation skills.
Ability to identify interconnectivity across multiple streams of work and lead teams through ambiguity.

Experience Level

Senior

Salary/Compensations

USD $88,540.00 - USD $141,687.00/Annually

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Medical coverage, dental, vision, disability, 401k, and paid time off (for regular roles)

About the Company

At Razorfish, we’re leaders in what's next, helping brands move first through every era of transformation and into the age of AI.
Named a Most Innovative Agency three years running (2024–2026) by Campaign US.
We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.
Join us at razorfish.com.

Equal Opportunity

Razorfish is an Equal Opportunity Employer.
Employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.