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About the Role

The Creative Director is World Food Program USA’s lead creative strategist, responsible for leading and growing the organization’s creative and content strategy to support the overall brand strategy. This role oversees a team of creatives to deliver engaging content and campaigns that raise awareness about global hunger and encourage donor support. The position requires a background in brand growth, both strategic and tactical, and shapes how audiences experience World Food Program USA’s content across various touchpoints while ensuring a consistent, compelling, and mission-driven connection. This role involves strong partnerships and collaboration with internal teams and leaders.

Responsibilities

Lead, coach, and mentor a team of creatives and copywriters, fostering a culture of innovation, collaboration, and continuous improvement.
Collaborate with teams across the organization to execute multi-channel campaigns.
Build strong relationships with cross-functional partners across external affairs, social media and advertising, development, and policy teams.
Manage vendor relationships supporting brand and creative work.
Guide campaign planning, execution, measurement, and optimization.
Review and approve brand assets from creative team members to ensure quality and consistency.
Establish and consistently measure KPIs related to brand health, awareness, engagement, and audience growth.
Leverage data to inform strategic recommendations and brand investment decisions.
Develop and execute a comprehensive creative content strategy aligned with the organization’s 5-year strategic plan.
Collaborate with external affairs, marketing, corporate, institutional/foundations, and celebrity partnerships to maximize brand visibility and growth.
Oversee the development and maintenance of comprehensive brand guidelines (logos, voice, tone, and visual style).
Work with World Food Programme counterparts on style and messaging consistency.
Conduct market research and audience analysis to identify potential brand growth opportunities.
Oversee the development of story-driven assets and a robust creative content strategy for brand building, focusing on YouTube strategy.
Oversee the writing and editing of content for internal/external communications vehicles and high-quality materials.
Co-lead cross-functional, multi-team creative brainstorms to drive audience interest, engagement, donor acquisition, and revenue generation.
Oversee the creative studio, including editorial and visual functions.
Mentor team to produce high-quality, SEO- and GEO-optimized content for wfpusa.org.
Mentor and lead team to design impactful interactive digital products using design best practices and tech platforms.
Oversee the content and multimedia library.
Perform other duties as assigned.

Requirements

Bachelor's degree in marketing, communications, business, public relations, design, or related field or equivalent.
8–12+ years of experience in brand marketing, creative strategy, communications, or constituent experience.
Must have 4+ years of managing and leading a diverse team of talent.
Passion for building brands and deepening relationships with audiences, donors, and partner communities through creative content.
Experience leading integrated marketing campaigns and creative strategy.
Strong project management and stakeholder management skills.
Demonstrated success managing creative teams and budgets.
Excellent communication and presentation skills.
Exceptional writing, grammar, and proofreading skills.
Highly organized self-starter, collaborative, efficient, and flexible.
Interest in humanitarian assistance, international development, or global hunger.

Skills

Brand growth strategy
Tactical brand growth
Creative strategy
Content strategy
Brand strategy
Digital content creation
Campaign development
Brand guidelines development
Market research
Audience analysis
Storytelling
Writing
Editing
SEO optimization
GEO optimization
Interactive digital product design
HTML
CSS
JavaScript
PHP
Project management
Stakeholder management
Budget management
Communication
Presentation
Grammar
Proofreading

Location

Washington, DC

Work Type

Full Time
Hybrid

Experience Level

Management
8-12+ years of experience
4+ years of management experience

Education Level

Bachelor's degree
Master's degree preferred

Salary/Compensations

$129,900.00 - $134,900.00

About the Company

World Food Program USA supports the United Nations World Food Programme, the leading humanitarian organization saving lives and changing lives, with food assistance in emergencies and working with communities to improve nutrition and build resilience.
Our mission is to build a movement in the U.S. to end hunger.