About the Role
The Marketing Manager oversees the execution of marketing strategies for brand and title campaigns across Paramount+ and Pluto TV. This role involves managing day-to-day campaign implementation, analyzing performance data to optimize media spend, and collaborating with cross-functional teams to ensure a cohesive consumer experience.
Responsibilities
- Manage development and implementation of marketing strategies across one or multiple projects
- Review consumer insights and competitive intelligence to recommend KPIs
- Analyze campaign and performance data to inform creative, targeting, and channel strategy
- Manage brand campaign needs and day-to-day workflow execution
- Collaborate with cross-functional teams including Creative, Social, PR, Performance Marketing, Media, Partner Marketing, Content, and Insights & Research
- Manage media planning and campaign execution across in-house platforms including Meta, TikTok, Google, Reddit, and YouTube
- Determine work plans to deliver on approved objectives
- Resolve challenges and remove roadblocks to achieve objectives
- Execute budgets, schedules, and resource plans
Requirements
- 2+ years of experience in marketing
- Deep to comprehensive knowledge of marketing strategy and analysis protocols
- Proven ability to manage teams and deliver results
- Solid communication skills
Skills
- Marketing strategy
- Data analysis
- Campaign management
- Media planning
- Performance marketing
- Cross-functional collaboration
Work Type
- Fixed-term 6 month contract
Experience Level
- 2+ years
Salary/Compensations
- $45/hr
Benefits
- Attractive compensation and comprehensive benefits packages
- Generous paid time off
- Opportunities for on-site and virtual engagement events
- Opportunities to make meaningful connections and build a community
About the Company
- Paramount Streaming is a division of Paramount Global and home to direct-to-consumer services Pluto TV and Paramount+
- Pluto TV is a global leader in free ad-supported TV with over 1,400 channels
- Paramount+ is a digital subscription video-on-demand and live streaming service featuring original series, news, and sports
Equal Opportunity
- Paramount is an equal opportunity employer (EOE) including disability/vet
- Committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
