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About the Role

League is seeking a Director, Growth Marketing to own and optimize the company's demand generation engine. This pipeline-focused role involves setting strategy and executing campaigns across various digital channels, with a future eye toward account-based strategies. The position reports to Marketing leadership and collaborates with Sales, Revenue Operations, and Product Marketing to drive qualified pipeline.

Responsibilities

Own pipeline generation targets, focusing on demos booked and opportunities created.
Design and execute integrated demand generation programs across paid search, paid social, SEO, email, content, and events.
Build and manage lead nurture and lifecycle programs in partnership with Sales.
Continuously A/B test creative formats, messaging, and campaign structures.
Own the day-to-day marketing tech stack, including Salesforce, Pardot, Google Analytics, SEMrush, and Demandbase.
Maintain attribution tracking, lead routing, and CRM data hygiene.
Analyze campaign performance to identify insights and provide actionable recommendations.
Track and optimize unit economics across channels, including cost per lead and cost per opportunity.
Utilize AI tools for research, writing, and iteration to increase speed and efficiency.
Develop strategies for AI Engine Optimization (AEO) to enhance League's presence in LLM-driven search results.
Partner with Sales to align on target accounts, campaign timing, and pipeline goals.
Collaborate with Product Marketing on messaging, content, and campaign assets.
Work with Revenue Operations to ensure clean data flows and shared definitions between marketing and CRM.
Manage the demand generation budget, allocating spend based on performance data.
Direct agency partners and contractors as needed.
Ensure compliance with Information Security Policies, including access management.
Notify HR, Legal, Compliance & Security of any incidents, breaches, or policy violations.

Requirements

7+ years of B2B demand generation or growth marketing experience with end-to-end ownership.
Experience in Enterprise SaaS, marketing to large organizations (1,000+ employees) with long sales cycles and multiple stakeholders.
Proven track record of personally driving significant pipeline.
Hands-on experience with Salesforce, Pardot (or comparable MAP), Google Analytics, and SEMrush.
Strong data analysis skills, with the ability to translate data into clear recommendations.
Comfortable executing across the full marketing stack.
B2B background is required.
Familiarity with healthcare compliance considerations (e.g., HIPAA) as they relate to marketing.
Experience with ABM platforms like Demandbase or 6sense.
Understanding of AEO and influencing LLM citations and community-driven discovery.
Bachelor's degree in Marketing, Business, or related field.

Skills

Demand Generation
Growth Marketing
Digital Marketing
Paid Search (SEM)
Paid Social (LinkedIn)
SEO
Email Marketing
Content Marketing
Event Marketing
Lead Nurturing
Lifecycle Marketing
A/B Testing
Marketing Operations
Salesforce
Pardot
Google Analytics
SEMrush
Demandbase
Data Analysis
Unit Economics Optimization
AI Tools (Claude)
AI Engine Optimization (AEO)
Account-Based Marketing (ABM)
Cross-Functional Collaboration
Budget Management
Agency Management

Location

Canada
US

Work Type

Full-time
Remote-eligible
Hybrid

Experience Level

Director

Education Level

Bachelor's degree in Marketing, Business, or related field

Salary/Compensations

$145,000—$170,000 CAD

About the Company

League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI).
Founded in 2014, the platform reaches over 63 million people globally, delivering personalized healthcare solutions.
Payers, providers, and consumer health partners utilize League's platform to enhance health outcomes.
The company has secured over $285 million in venture capital funding.
League powers digital experiences for prominent healthcare brands like Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.

Equal Opportunity

League is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
League does not expect applicants to meet every qualification to be considered.