About the Role
As we enter our next phase of accelerated growth, Farther is seeking a Senior Manager, PR & Communications to help build, protect, and scale Farther's public narrative across trade and consumer markets. This role is a key contributor to Farther's communications function, supporting earned media, executive visibility, thought leadership, media relations, and internal communications — helping translate Farther's story into a consistent and credible presence across advisor, client, and broader fintech audiences.
Responsibilities
- Support Farther's external communications narrative under the direction of marketing leadership.
- Translate platform and product innovation into compelling advisor value stories.
- Identify and flag perceptual and reputational risks for leadership consideration.
- Execute a proactive PR strategy aligned to advisor and client growth objectives.
- Pursue national, fintech, and wealth management media coverage in partnership with PR leadership.
- Amplify company milestones through coordinated earned media efforts.
- Support executive positioning as category-defining voices in wealth management.
- Assist with media prep, bylines, interview coordination, and speaking opportunities.
- Execute internal communications strategy that unifies HQ and Farther's distributed advisor network.
- Support executive messaging, narrative development, and how decisions land across employees, advisors, and stakeholders.
- Assist with growth and change communications around M&A, advisor onboardings, restructurings, and platform rollouts.
- Manage internal comms channels including the editorial calendar across Slack, email, town halls, and all-hands.
- Partner with the People Team to build engagement and culture, celebrating wins like AUM milestones and award recognition.
- Track engagement, sentiment, and adoption KPIs to sharpen communications strategy.
- Support crisis communications alongside Legal, Compliance, and senior comms leadership.
- Draft and edit executive communications including all-hands content, advisor announcements, and company-wide memos.
- Support employer brand initiatives across the firm.
Requirements
- 7–10 years of PR/communications experience in fintech or financial services.
- Demonstrated media relations and executive communications support experience.
- Working knowledge of wealth management and advisor ecosystems.
- Strong storytelling, writing, and project management skills.
- Track record of driving growth in advisor-relevant earned media and share of voice.
- Experience managing PR-driven advisor recruitment campaigns.
- Familiarity with brand sentiment measurement and narrative consistency tracking.
Skills
- Storytelling
- Writing
- Project management
- Media relations
- Executive communications
- Internal communications
- Brand narrative
- Thought leadership
- Crisis communications
Experience Level
- Senior
Benefits
- Competitive comp package that rewards impact
- Full health benefits
- 401(k) matching
- Roth IRA options
- Unlimited PTO
About the Company
- Farther is a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience.
- Farther’s founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise.
- We’re backed by top-tier venture capital firms, fintech investors, and industry leaders.
- Joining Farther means joining a collaborative team of entrepreneurs who are passionate about helping their clients and our teammates achieve more.
- If you’re the type who breaks through walls to get things done the right way, we want to build the future of wealth management with you.
