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About the Role

The Senior Associate, Consumer Communications, will execute earned PR initiatives to build the Ro brand and highlight its award-winning products and services. This role involves cross-functional collaboration to champion storytelling opportunities and drive media engagement.

Responsibilities

• Support Ro’s always-on media engagement program by writing thoughtful pitches centered around Ro’s products and services
• Collaborate with members across Ro’s Comms, Growth and Brand teams to ensure consumer PR efforts align with company priorities
• Source stories across Ro, understanding product/service differentiators and mining for ideas
• Track industry trends and developments relevant to Ro and its products, recommending ways to insert Ro into conversations
• Brainstorm ideas and strategies for media coverage
• Assist subject-matter experts in developing digestible expert commentary and support internal media training
• Vet inbound media opportunities and provide recommendations for engagement
• Support the development and promotion of Ro insight surveys and clinical research
• Research data points to drive storytelling efforts
• Collaborate closely with Ro’s PR agencies, managing action items
• Work cross-functionally to address open-ended questions impacting announcements and initiatives
• Draft backgrounders for media interviews and agency briefs
• Track and update results from earned consumer opportunities, monitoring affiliate network (Impact) and Google Analytics
• Monitor product updates and timelines across Ro’s verticals in fertility, sexual health, skincare, and weight management
• Manage various media lists and trackers

Requirements

• 3-5 years of experience in consumer communications, supporting earned media campaigns in-house or at a PR agency
• Keen interest in consumer trends and ideas to get Ro into the cultural zeitgeist
• Ability to make healthcare topics digestible and interesting to consumer audiences
• Experience pitching media and securing coverage
• Strong project management skills to support internal and external stakeholders
• Deep organizational skills to manage media lists, reporting dashboards, and open media opportunities
• Collaborative attitude that galvanizes stakeholders across the company
• Strategic communications mindset geared around company goals
• Willingness to dive in and learn something new
• Prior experience utilizing reporting tools like Impact or Google Analytics
• Experience with highly-regulated products and services

Skills

• Consumer Communications
• Earned Media Campaigns
• Media Pitching
• Project Management
• Organizational Skills
• Strategic Communications
• Reporting Tools (Impact, Google Analytics)
• Writing

Location

• United States

Work Type

• Remote
• Hybrid

Experience Level

• Senior Associate

Salary/Compensations

• $91,800 to $111,000

Benefits

• Competitive equity
• Competitive benefits package

About the Company

• Ro is a direct-to-patient healthcare company focused on helping patients achieve their health goals through easy and effective care.
• Ro is the only company offering nationwide telehealth, labs, and pharmacy services, enabled by a vertically integrated platform.
• Ro has helped millions of patients since 2017, reaching 99% of primary care deserts.
• Ro is recognized as a top workplace, earning over 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021.

Equal Opportunity

• We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.
• As an equal opportunity employer, Ro provides equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.
• Ro is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and interview process.