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About the Role
We are seeking a Senior Product Marketing Manager to build and lead the product marketing function, taking ownership of go-to-market strategies, collaborating with product teams, and influencing the future direction of our trading platform.
Responsibilities
- Partner with product teams early in the development process to contribute market insight, trader perspective, and positioning.
- Own end-to-end go-to-market strategies for product launches, including positioning, messaging, channel coordination, and performance analysis.
- Build and maintain the messaging architecture for product areas.
- Collaborate with marketing and local market teams to integrate product as a brand pillar.
- Review marketing copy, onboarding flows, in-app messaging, and enablement materials for product story consistency.
- Conduct competitive and market intelligence, synthesizing data into actionable recommendations.
- Define and report on product adoption success metrics.
Requirements
- 5+ years in product marketing, with at least 2 years in fintech, brokerage, or financial services.
- Experience managing go-to-market strategies for multiple product launches.
- Ability to work from first principles, developing positioning documents from product specifications.
- Proficiency in data analysis using tools like Claude, Cursor, or Amplitude.
- Understanding of AI tools and their application in marketing workflows.
- Experience collaborating with creative teams and briefing against brand identity.
Skills
- Product Marketing
- Go-to-Market Strategy
- Positioning and Messaging
- Market Intelligence
- Data Analysis
- AI Tools in Marketing
- Brand Identity
- Fintech
- Brokerage
- Financial Services
Location
- Remote
- Hybrid
Work Type
- Hybrid
- Remote
Experience Level
- Senior
Salary/Compensations
- Competitive Salary
Benefits
- Competitive Salary
- Work-Life Harmony
- Generous Time Off
- Employee Referral Program
- Comprehensive Health & Pension Benefits
- Workation Wonderland (30 days remote work)
- Volunteer Days (2 paid days)
About the Company
- A leading trading platform with global expansion ambitions.
- Known for award-winning, cutting-edge products and seamless client experience.
- A dynamic and rapidly expanding company that values talent, initiative, and creativity.
- Works alongside brilliant teams in the industry.
Equal Opportunity
- Our company has an Internal Reporting Procedure. It is available from the Human Resources Department upon request hr@capital.com. You may report a violation referred to in the Procedure under the terms specified therein.