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About the Role
This role focuses on planning, managing, and delivering retail and fleet marketing campaigns, including new model launches and tactical promotions. You will support dealer partners with local marketing strategy, media planning, and campaign execution, ensuring consistency with brand guidelines and overseeing the deployment of POS materials and digital assets.
Responsibilities
- Plan, manage, and deliver retail and fleet marketing campaigns, including new model launches, tactical, and quarterly campaigns.
- Support dealer partners with local marketing strategy, media planning, and campaign execution.
- Localise national campaigns to suit regional markets, ensuring consistency with brand guidelines.
- Plan and execute dealer launch events, test drive campaigns, and showroom activations.
- Oversee the deployment of POS materials, signage, and digital assets across the dealer network.
- Act as the main liaison between marketing, field sales, and dealer partners.
- Monitor and analyse local marketing performance; recommend improvements based on KPIs.
- Ensure full compliance with corporate identity (CI) and retail brand standards.
- Manage relationships with external agencies and suppliers for local campaign execution.
- Work closely with digital and product teams to integrate retail initiatives into online channels.
- Provide training and guidance to dealer marketing contacts on tools, campaigns, and co-op programs.
- Administer the retail marketing budget, including processing invoices, and ensuring accurate financial reporting.
- Track marketing KPIs (leads, conversion rates, ROI) and produce regular performance reports.
- Own and manage the retail marketing budget, ensuring spend is aligned with strategic priorities and delivers strong ROI.
- Stay current on automotive retail trends, competitor activity, and marketing innovation.