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About the Role
This role focuses on developing and executing go-to-market strategies for vehicle models and automotive services, requiring a strong understanding of the car manufacturing industry.
Responsibilities
- Develop and execute go-to-market (GTM) strategies for new and existing vehicle models and automotive services.
- Conduct market research and competitive analysis to identify opportunities, pricing strategies, and positioning.
- Define target customer segments and create value propositions tailored to retail and fleet customers.
- Collaborate with Sales, Marketing, Dealer Networks, and After-Sales teams to align product strategies with revenue goals.
- Develop pricing, packaging, and promotional strategies to drive sales and profitability.
- Create and maintain sales enablement tools, including training materials, product guides, and playbooks.
- Track and analyse launch performance, sales data, and customer feedback, and recommend improvements.
- Manage cross-functional stakeholders to ensure on-time, on-budget execution of GTM initiatives.
Requirements
- Solid experience in the car manufacturing industry is required.
- Ideally 10 years’ experience working within an OEM.
- Ideally 3 years’ experience working in tactical campaign area and have good performance in promoting cars.
- Strong understanding of retail consumer finance essential.
- Experience across some of the core responsibilities.
- Strong sales target driven and entrepreneurial spirit with good business acumen.
Location
- Chiswick Park London
Work Type
- Onsite
- Full-time
Experience Level
- 10 years experience within an OEM
- 3 years experience in tactical campaign area
Education Level
- Relevant degree or qualification