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About the Role

Develop and implement long-term public relations strategies, including product communication, corporate PR, MarCom, and cross-functional initiatives. Ensure timely and effective project execution.

Responsibilities

• Coordinate with and report to HQ, providing localized PR solutions and evaluations.
• Collaborate with marketing, social media, and influencer teams on ongoing projects and integrated marketing communications (IMC) initiatives.
• Work cross-departmentally with product, network, aftersales, and backend functions.
• Establish and maintain media relations.
• Independently and collaboratively with agencies, manage brand, corporate, and product press releases.
• Handle crisis public relations, participate in managing major company emergencies, and propose crisis management plans.
• Organize PR and media events, as well as small company conferences.
• Conduct project summaries and gather market feedback post-events.

Requirements

• Over 7 years of relevant experience in OEMs and the communication industry.
• Proven ability to establish and maintain strong media relationships.
• Open-minded with a start-up mindset.
• Excellent communication, coordination, planning, and execution skills.
• Strong ability to handle pressure; proactive and innovative.

Experience Level

• Over 7 years

Education Level

• Bachelor’s degree or higher in marketing, automotive engineering, economics, or business management.

About the Company

• Partnering with a fast-growing automotive manufacturer.