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About the Role

Vista’s marketing & customer experience organisation serves, encourages, and delights customers. We also help others in our organisation do the same. From simple website interactions to advertising and communications, we are passionate about delivering value. We know our customers’ needs and work to exceed their expectations. We touch every business element to grow and build the vista brand, reach new audiences, and offer the best possible experience for every customer.

Responsibilities

Lead planning and briefing for regional CRM activities, ensuring local implementation and performance review.
Continuously optimize touchpoints including email, site, unboxing, and direct mail.
Make real-time campaign adjustments based on feedback and local findings, aligning with the global strategic roadmap.
Complete targeted treatments for registered non-buyers and first-time buyers to drive initial purchases and repeat rates.
Ensure relevancy at scale through personalized communications, cross-selling, churn prevention, and targeted content platforms.
Collaborate across functions to implement high-impact care initiatives like abandon cart and courtesy calls to increase VGP among HVCs and HVPs.
Support regional rollout and testing of membership and dedication pilots to deepen value capture and broaden engagement.
Partner with central teams to support systems integration, zero-party data capture, and omnichannel orchestration.

Requirements

5-10 years of marketing experience, specializing in CRM, lifecycle marketing, and retention in an e-commerce environment.
Bachelor’s degree or equivalent experience in marketing, communications, business, economics, mathematics, or related fields.
Proven ability to complete localized, multi-channel CRM campaigns (email, site, SMS).
Strong analytical skills with proficiency to analyze data and draw conclusions for marketing/action plans.
Excellent verbal and written communication and presentation skills, including influencing senior leadership and collaborators.

Skills

CRM
Lifecycle marketing
Retention marketing
E-commerce
Multi-channel campaign management
Email marketing
Site optimization
SMS marketing
Data analysis
Communication
Presentation skills

Location

Remote

Work Type

Remote-first
Full-time

Experience Level

5-10 years

Education Level

Bachelor's degree or equivalent experience

Benefits

Award winning company

About the Company

Vistaprint is the design and marketing partner to millions of small businesses worldwide.
For over 20 years, Vistaprint has been inspired by small businesses and works to deliver solutions to their evolving needs.
vistacreate, 99designs by vista, and vistaprint represent a full-service design, digital, and print solution.
Vistaprint focuses on making great marketing and design accessible to every small business owner.

Equal Opportunity

Vistaprint, a cimpress company, is an equal employment opportunity employer.
All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations.
Vistaprint strives to do more than the law requires.