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About the Role

ORTEC is seeking an experienced Marketing Manager to lead regional marketing strategy, execution, and team management across the Americas. This role is responsible for regional demand generation, pipeline growth, field marketing, events, and brand execution, ensuring alignment with global product messaging and corporate strategy.

Responsibilities

• Define and execute regional marketing strategy aligned with business goals and global priorities.
• Build a regional narrative that resonates with local industries, customers, and partners.
• Translate global product marketing and brand strategy into regional plans.
• Own regional pipeline, demand generation targets, and marketing ROI.
• Design and execute full-funnel campaigns.
• Partner with Sales and SDR teams to improve lead quality, conversion, and velocity.
• Lead integrated marketing programs including digital, ABM, webinars, and events.
• Own regional event strategy with clear ROI and pipeline contribution.
• Drive regional digital marketing excellence across web, paid media, social, SEO, and automation.
• Apply AI-driven marketing tools to optimize performance.
• Lead regional communications, PR support, and media engagement.
• Develop and execute partner marketing initiatives.
• Lead and develop the Americas marketing team.
• Provide regular reporting and insights on marketing performance.

Requirements

• 10+ years of experience in B2B SaaS marketing roles.
• Prior experience in enterprise or complex solution environments.
• Strong understanding of sales cycles and multi-stakeholder buying processes.
• Proven experience leading regional, field, or multi-market marketing teams.
• Track record in building demand generation programs tied to pipeline outcomes.
• Deep expertise in digital marketing, including web, paid media, content, and automation.
• Practical experience applying AI and modern tools to improve efficiency.
• Strong analytical skills with experience using data, dashboards, and forecasts.
• Experience working in global, matrixed organizations.
• Comfortable presenting strategy and results to senior leadership.
• Must be authorized to work in the US; no sponsorship available.

Skills

• B2B SaaS Marketing
• Demand Generation
• Pipeline Management
• Digital Marketing
• Account-Based Marketing
• Marketing Automation
• Data Analytics
• AI-driven Marketing
• Team Leadership
• Strategic Planning
• Public Relations

Location

• Atlanta, GA

Work Type

• Hybrid (50% in office, 50% remote)
• Full-time

Experience Level

• 10+ years

Education Level

• Bachelor's or Master's degree

Benefits

• Medical, dental, and vision coverage
• 401(k) match
• 17 days Paid Time Off
• 10 days of sick leave
• 3.5 days of personal time
• 10 holidays plus 6 scheduled half days
• Flexible work schedule
• Teambuilding and volunteering events
• Monthly office lunches
• Free onsite fitness center
• Free fruits, snacks, and beverages

About the Company

• World's largest supplier of optimization software, advanced analytics, and consulting services.
• Nearly 40 years of experience helping companies optimize supply chains.
• Named a Top Workplace since 2020 by The Atlanta Journal-Constitution.
• Approximately 1,000 employees worldwide with offices in 13 countries.

Equal Opportunity

• ORTEC International USA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.