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About the Role
We are hiring a Creative & Marketing Manager to support key Boston properties. This role involves creating and executing strategic marketing initiatives to enhance brand, support leasing, drive tenant engagement, and advance placemaking objectives. The ideal candidate is a dynamic, hands-on creative with experience across marketing, events, social media, partnerships, and project management, with a strong appreciation for Boston's design and cultural communities.
Responsibilities
- Execute all Creative & Marketing department programs and initiatives at the property level.
- Serve as liaison between the Creative & Marketing department and Asset Management, Property Management, Construction Management, Leasing, and development teams.
- Develop and assist in executing annual marketing plans and budgets.
- Draft initial marketing plans and budgets for approval and track performance against projections.
- Perform monthly forecasting and analyze ROI/KPI to maximize marketing dollars spent.
- Develop and execute advertising plans, coordinate placements, and provide creative direction.
- Create, manage, and grow social media and email marketing channels.
- Concept, plan, and execute property events that support leasing, tenant engagement, community activation, and brand awareness.
- Promote and support tenant-driven programming and strategic partnerships.
- Assist in building and maintaining relationships within Boston's design, architecture, real estate, retail, hospitality, and cultural communities.
- Support industry partnerships and programming initiatives tied to the Jamestown Design Practice.
- Manage tourism and visitor engagement programs.
- Coordinate and execute all digital and print collateral, including copywriting and basic wireframing.
- Manage third-party vendors, including PR, graphic design, photography, and marketing partners.
- Uphold corporate creative standards for visual merchandising, signage, wayfinding, and advertising programs.
- Develop and manage property tour experiences, including logistics, materials, and execution.
- Support leasing teams through the creation of presentations, collateral, prospect engagement initiatives, and experiential programming.
- Create content, post, and manage social media channels with a focus on audience growth and engagement.
- Capture and edit photo and video content for real-time and scheduled posting.
- Track and analyze social, email, and marketing metrics and report performance regularly.
- Perform special projects and research as required, including placemaking strategies, design trends, event programming, leasing support, community engagement initiatives, and industry partnerships.
Requirements
- 6+ years of experience in marketing, activations, social media, event management, placemaking, and creative project management; or any combination of education, training, and experience that provides the required knowledge, skills, and abilities to perform the essential functions of the job.
- Knowledge of marketing, including traditional and digital strategies, PR, and social media.
- Knowledge of retail, office, hospitality, mixed-use, and commercial real estate environments.
- Knowledge of placemaking principles, including community engagement, aesthetics, experiential design, and destination marketing.
- Knowledge of property operations, leasing, and development processes.
- Hands-on content creator with the ability to concept, execute, and manage campaigns end-to-end.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Creative thinker with a proactive, self-starting mindset.
- Strong verbal and written communication skills, with confidence in presenting to internal and external audiences.
- Detail-oriented with strong organizational and problem-solving abilities.
- Ability to build and maintain relationships with community partners, stakeholders, tenants, brokers, and vendors.
- Ability to adapt to changing priorities and work collaboratively across teams.
Skills
- Canva
- WordPress back-end
- Google Workspace
- Photography capture/editing for social media
- Video capture/editing for social media
- Project management platforms (Wrike or similar) - Bonus
- Adobe Creative Suite - Bonus
- Boston's design, architecture, hospitality, and cultural communities knowledge - Bonus
Location
- Boston, MA
Work Type
- Full-time
Experience Level
- 6+ years
About the Company
- Jamestown is a design-driven real estate firm with a mission to create, manage, and acquire properties that bring lasting value to people and places.
- The company focuses on mixed-use, office, and design-focused destinations.
- Jamestown is a leader in design-driven real estate.