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About the Role

The CRM Product Designer is a versatile, creative role responsible for contributing to the development and execution of compelling, high-performing communications across various platforms for The Sun, with a strong focus on CRM and email marketing. You will work closely with Design Directors, copywriters, and the wider creative team to build visually engaging campaigns that reach millions of readers. This role requires a solid understanding of design principles, brand guidelines, and responsive email design. You are curious about A/B testing and design performance, and you are keen to leverage the full capabilities of WPP Open and Figma to build seamless, multi-platform customer experiences.

Responsibilities

• Create engaging, responsive email templates, CRM communications, digital ads, social media content, and video assets.
• Design and implement layouts that provide optimal viewing experiences across various devices, screen sizes, and email clients, incorporating multimedia elements where appropriate.
• Ensure all designs adhere to brand guidelines, are optimized for different media channels, and meet strict technical specifications for email deliverability.
• Assist in the preparation and hand-off of design assets for final delivery, ensuring files are organised and production-ready.
• Contribute to brainstorming sessions and develop creative concepts that align with CRM goals, marketing objectives, and brand strategy.
• Translate strategic insights and CRM performance data into visually appealing ideas, demonstrating a growing understanding of The Sun’s audience and what drives their engagement.
• Collaborate with the marketing team to explore different visual styles and approaches to support A/B testing frameworks.
• Learn to leverage Figma's advanced features (e.g., auto-layout, components, variables, and plugins) to streamline workflows and improve team efficiency.
• Help maintain and scale our CRM Design System, ensuring all design assets and templates are well-organized, accessible, and consistently formatted in Figma.
• Collaborate cross-functionally to leverage the capabilities of WPP Open, ensuring its integration into our creative and CRM projects.
• Learn how to access and leverage audience data and insights from across the WPP network to inform design decisions.
• Utilize WPP's technology platforms and tools to streamline design workflows.
• Share learnings and email best practices with other WPP agencies to contribute to the overall design output of the network.
• Develop a strong understanding of The Sun brand, including its visual identity, tone of voice, and diverse target audiences.
• Ensure all designs maintain a consistent brand experience across all CRM touchpoints and digital channels.
• Contribute to the ongoing evolution of brand guidelines and visual standards.
• Collaborate closely with creatives, strategists, and account/campaign managers to bring ideas to life.
• Present your work with clarity, explaining the creative thinking behind your layouts, and show a willingness to learn from performance feedback.
• Manage your time effectively, work under tight editorial deadlines, and adapt quickly to changing project requirements.

Requirements

• A solid understanding of layout, typography, visual hierarchy, and color theory.
• A keen eye for detail, specifically regarding rendering issues across different email clients.
• A passion for design, technology, and a willingness to continuously learn.
• Good communication skills and the ability to collaborate effectively within a fast-paced team.
• Experience as a designer within a creative, media, or CRM/digital agency.
• A portfolio showcasing high-impact digital designs and responsive email/CRM campaigns that demonstrate excellent typographic and layout skills.
• Strong proficiency in Figma, including experience designing with auto-layout, components, and utilising/contributing to design systems.
• Proficiency in Adobe After Effects for developing engaging motion design, GIFs, and animated email/social content is highly desirable.
• Familiarity with email design software or CRM platforms (e.g., Stripo, Adobe, Salesforce) is a strong plus.
• A basic understanding of HTML and CSS as they relate to responsive email design and rendering.
• Familiarity with the WPP Open ecosystem and its capabilities (or a strong willingness to learn).
• Ambitious: Eager to develop your CRM and digital design skills and contribute to client success.
• Independent: A resourceful and proactive problem-solver.
• Partnership: A collaborative team player who builds strong relationships.
• Positivity: An enthusiastic and detail-oriented individual who brings passion and precision to every project.

Skills

• Figma
• Adobe After Effects
• Email design software
• CRM platforms
• HTML
• CSS
• WPP Open ecosystem

About the Company

• Mosaic is a dynamic, integrated team dedicated to delivering innovative and effective solutions for News UK.
• We pride ourselves on our collaborative culture, our ability to leverage the full power of the WPP network, and our commitment to driving exceptional results for our clients.
• We are particularly focused on pushing the boundaries of design and leveraging automation to enhance efficiency and creative impact.