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About the Role
The Associate Director of Marketing will lead initiatives to strengthen the University’s brand, visibility, and reputation. This role provides strategic and hands-on leadership, guiding a team to execute the University’s marketing strategy and drive enrolment.
Responsibilities
- Designing and delivering print and digital campaigns
- Collecting and analyzing data to monitor market trends
- Assessing the effectiveness of marketing tactics
Requirements
- Minimum of an undergraduate degree in Marketing, Communications or a related field
- Extensive experience (5-9 years) in digital marketing and brand strategy
- Strong analytical skills and familiarity with leading marketing analytics platforms (e.g. Google/Adobe), social media management tools (e.g. Sprout) and CRM
- Experience in Post-Secondary Education is required
- Experience in brand management is an asset
- Knowledge of current educational trends and challenges facing post-secondary institutions and the post-secondary education sector required
- Excellent interpersonal, team building and conflict-resolution skills
- Ability to work cooperatively with internal colleagues and external stakeholders
- Excellent written and verbal communication skills and interpersonal skills including consultative and relationship management skills
- Excellent ability to read, comprehend, write, and speak English
- Strict attention to detail
- Ability to interact professionally with all organizational levels
- Ability to manage competing priorities
- An understanding of Collective Agreements, Terms and Conditions of Employment for Administrative Staff, internal policies/practices, and government regulations
- Strong organizational and project-management skills
- Digital fluency and competence with MS Office Applications, and relevant platforms
Skills
- Digital marketing
- Brand strategy
- Marketing analytics platforms (e.g. Google/Adobe)
- Social media management tools (e.g. Sprout)
- CRM
- Interpersonal skills
- Team building
- Conflict-resolution
- Written communication
- Verbal communication
- Consultative skills
- Relationship management
- Project management
- MS Office Applications
Location
- The University of Guelph-Humber (207 Humber College Blvd, Toronto)
Work Type
- Full-Time
Experience Level
- 5-9 years
Education Level
- Undergraduate degree in Marketing, Communications or a related field
- Masters preferred
Salary/Compensations
- $107,449
Benefits
- An opportunity to be a part of building the University of Guelph-Humber's future
- Be part of a diverse, hard-working, and supportive team
- Tools and technology that will allow you to succeed at your job
- Work/Life balance with above-average days off due to university closure schedules
- Amazing perks
About the Company
- At the University of Guelph-Humber, we offer career paths that open a world of infinite possibilities for you to explore.
- People are at the heart of the Guelph-Humber experience.
- Every day we work together to deliver excellence, and in doing so, we redefine what it means to be a leader in providing an education that offers a unique blend of academic and immersive, real work experiences combining theory and practice to solve practical problems.
- The University of Guelph-Humber is committed to a workforce that reflects the diversity of our students and our city.
- The University of Guelph-Humber supports employment equity.
- The University of Guelph-Humber’s diverse workplace also supports Francophone workers and young workers.
- The University of Guelph-Humber is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).
Equal Opportunity
- We actively seek Indigenous Peoples and individuals from equity-deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity, and inclusion in a post-secondary environment.
- Racialized workers, women, Indigenous workers, LGBTQ2S+ workers and workers with disabilities are encouraged to apply.
- For the purpose of statistical data collection, applicants are strongly encouraged to voluntarily self-identify.
- Our Talent Acquisition team will work with applicants requesting accommodations at any stage of the hiring process.
- This document is available in alternate formats upon request.