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About the Role

As the Senior Audience Manager for Reactivations, you will play a critical role in re-engaging HelloFresh's global cancelled customer base. You will design customer journeys, oversee market performance, and be accountable for driving reactivation results that contribute to Customer Lifetime Value (CLV). This role involves developing the overarching reactivation strategy and ensuring the delivery of industry-leading segmented campaigns.

Responsibilities

Focus on reestablishing a relationship with cancelled customers, using personalized and data-driven approaches to create tailored E2E customer journeys.
Develop detailed communication strategies for different segments, including channel definition, message timing, and creative direction.
Own a defined set of markets and be accountable for reaching Business Plan targets across Conversion, spend, and CVA.
Monitor performance regularly, identify gaps, and plan incremental initiatives to achieve targets.
Track and optimize key KPIs including Click-Through Rates, Conversion Rates, and overall profitability.
Use data insights to continuously refine the effectiveness of customer journeys with a focus on driving Incremental Reactivations and CLV.
Design and execute A/B testing strategies to refine messaging, timing, and offers, continuously improving performance metrics.
Work closely with Creative, Product Marketing, Marketing Analytics, CRM Operations and local teams to align strategies, measure performance, and develop creative materials tailored to the customer.
Partner with the Creative team to ensure all communication touchpoints deliver product value and resonate with the target audience.
Drive and collaborate with teams exploring Automations, Machine Learning and AI applications.
Share insights to help identify areas where these tools can improve efficiency and personalization.

Requirements

5+ years in a marketing role, with a focus on CRM, lifecycle marketing, customer journey design or audience segmentation, preferably working with subscription business models.
Ability to design and execute customer journey strategies while owning business targets across markets.
Comfortable monitoring performance, identifying gaps, and driving initiatives to hit Conversion, spend, and CVA goals.
Deep understanding of CRM performance metrics (CTR, Conversion Rate, ROI) and Experimentation, with a track record of A/B testing, segmentation, and continuous optimization.
Proven success working with creative, analytics, operations, and brand teams to deliver results.
Ability to translate strategy into clear recommendations for any level of stakeholder.
A sharp eye for compelling visuals and copy, with the ability to partner with creative teams to build communication that resonates with the target audience.
Openness to leveraging automations, Machine Learning, and AI to improve efficiency and personalization.
Prior experience with technical teams in this space is a plus but not required.

Skills

CRM
Lifecycle marketing
Customer journey design
Audience segmentation
Subscription business models
Strategic thinking
Commercial thinking
Performance monitoring
Data-driven execution
CRM performance metrics
Experimentation
A/B testing
Segmentation
Continuous optimization
Collaboration
Communication
Creative oversight
Automation
Machine Learning
AI

Location

Global

Work Type

Hybrid

Experience Level

Senior
5+ years

Benefits

Competitive compensation package
HelloFresh- subsidized Pension Scheme
Berlin relocation support
Exclusive discounts on your weekly HelloFresh box
Office meals discounts
Annual learning & development budget
German language learning budget
Access to the HelloFresh Academy
Mental health support
Transportation perks
Working-parent-friendly benefits
24/7 gym access
Wellbeing platforms like Headspace and Spill
Sabbatical leave options

About the Company

One of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
A diverse global community of 90+ nationalities.