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About the Role

As our SEO Manager – North America, you will own DAZN’s organic search strategy across North America, driving subscriber growth through best-in-class SEO and AI Search. Reporting directly to the VP of Organic Media, you will be DAZN’s go-to SEO expert in the region, shaping how millions of sports fans discover us through search engines, AI platforms, and beyond. You will define and execute the full organic and AI search strategy for North America, acting as hands-on content SEO partner to our editorial teams and a key collaborator with PR on offsite presence. Working cross-functionally with our central team, you will optimize the customer acquisition cycle and ensure DAZN remains at the forefront of organic media.

Responsibilities

Define and implement the organic search strategy & roadmap for DAZN.com portals in North America, ensuring presence in both traditional search engines and emerging AI search platforms.
Lead the content SEO strategy for DAZN North America, providing best-in-class recommendations to our editorial teams and supporting the content roadmap for DAZN News US.
Work alongside our PR team to strengthen DAZN’s offsite presence and brand reputation, growing the number of high-quality citations and backlinks across North America.
Take ownership of internal SEO reporting, liaising with our central Analytics team to build dashboards and track performance against organic growth targets.

Requirements

Proven SEO track record with solid experience delivering strong organic search results, either agency-side or in-house, with a strategic as well as hands-on approach.
Expertise across all areas of SEO, with a particular focus on content SEO and offsite/link building strategies.
Hands-on experience with SEO tools including Google Search Console, Ahrefs, keyword ranking platforms (e.g. STAT, AWR), and Google Analytics / GA4.
Comfortable working in a CMS and familiar with the basics of how content is published and structured across large sites.
Experience with AI SEO (GEO – Generative Engine Optimisation) and how to optimise for emerging AI search platforms.
Confident communicator able to build strong relationships across Editorial, PR, and Product teams, with an appetite to challenge convention and champion organic search.
Curious, data-driven, and passionate about sport mindset.
Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console.
Experience in a digital subscription business or streaming platform.

Skills

SEO
AI Search
Content SEO
Offsite SEO
Link building
Google Search Console
Ahrefs
Keyword ranking platforms
Google Analytics / GA4
CMS
AI SEO
Generative Engine Optimisation
App Store Optimisation (ASO)
App Store Connect
Google Play Console

Location

US - New York

Work Type

Hybrid
Full Time

Experience Level

Senior

Salary/Compensations

$80,000 to $100,000

Benefits

Access to DAZN
Up to 15 days of paid time off
9 days of annual leave
Health benefits (including dental & eye care)
Generous sick time package
Short and long-term disability covering
Parental leave offering
Personal insurances (basic life term and personal accident)
Access to a 401(k) retirement plan
Family friendly community
Learning and development resources
Opportunity for flexible working
Access to internal speaker series and events

About the Company

DAZN is a cutting-edge sports streaming company in a vibrant tech hub.
DAZN offers a dynamic work environment with a great balance of career growth and lifestyle.
DAZN brings ambition to life.
We are innovators, game-changers and pioneers.
We're using world-class technology to transform sports and revolutionise the industry.
If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.

Equal Opportunity

We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity and where everyone can contribute at the highest level and have their voices heard.
For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations and gender identities.