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About the Role

Guidepoint's Market Research Team is seeking a Senior Market Research Analyst based in London to oversee quantitative client relationships, design and manage research projects, write questionnaires, and build reporting and data deliverables for corporate and financial services clients. This role will be the first UK-based market research team member, supporting Guidepoint’s growing full-service market research business in Europe.

Responsibilities

Design quantitative survey research and manage research projects from initial client discovery to project management, data analysis, and final reporting.
Review client questionnaires and research proposals to ensure research best practices.
Conduct quality assurance on data and programmed surveys.
Coordinate with quantitative survey operational staff to ensure projects are executed on-time and at high quality.
Partner with sales staff, serving as a client-facing representative of Guidepoint’s market research services.
Assist in producing proposals and pricing information for large opportunities.
Perform other duties as required.

Requirements

4+ years of experience managing end-to-end quantitative survey research projects in a client-service context.
Experience in project design, questionnaire writing, fieldwork management, data processing and analysis, and presentation/report development and delivery.
Comfort with or experience in standard market research types (brand tracking, content/concept testing, pricing research, market sizing).
Specific experience in surveying and servicing B2B audiences, with experience in the medical or biopharma sector preferred.
Skilled in Microsoft suite of products (Excel, PPT).
Experience with DisplayR or another survey data analysis tool (Dimensions, SPSS, Stata, Q) required.
Experience with survey programming platforms (Qualtrics, Forsta) preferred but not required.
Understanding of how to communicate with end stakeholders with varying levels of technical/research proficiency.
Comfort collaborating with internal stakeholders and operational leads in survey programming, field management, participant recruitment, and sales.
Ability to manage timelines for multiple projects simultaneously.
Experience doing background research on business and consumer audiences.
Experience recommending sample designs for representative research outcomes.

Skills

Quantitative survey research
Project management
Questionnaire design
Data analysis
Reporting
Client relationship management
Market research best practices
Quality assurance
Collaboration
Sales support
Proposal development
Pricing
Microsoft Excel
Microsoft PowerPoint
DisplayR
Dimensions
SPSS
Stata
Q
Qualtrics
Forsta
Stakeholder communication
Business research
Consumer research
Sample design

Location

London

Work Type

Hybrid

Experience Level

Senior

Benefits

Competitive salary
Bonus
Excellent medical coverage through BUPA
Excellent professional development opportunities
Supportive culture
Monthly Happy Hour
Social Events
Summer Fridays
Year-round company sponsored sports and team building events
Informal work environment
Employee Assistance Programs
Volunteer days

About the Company

Guidepoint is a leading research enablement platform designed to advance understanding and empower client decision-making.
Powered by innovative technology, real-time data, and hard-to-source expertise, Guidepoint helps clients turn answers into action.
Backed by a network of nearly 1.75 million experts and 1,600 employees worldwide, Guidepoint informs leading organizations’ research by delivering on-demand intelligence and research on request.
Guidepoint enables companies and investors to better navigate information, making it more useful and powerful.
Guidepoint’s success relies on the diversity of its employees, advisors, and client base, fostering a wealth of perspectives.

Equal Opportunity

Guidepoint is committed to upholding policies that contribute to an equitable and welcoming environment for its community, regardless of background, identity, or experience.