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About the Role
As a Product Marketing Manager in the Residential business, you will drive go-to-market strategies for the agent segment. You will collaborate with Product, Sales, and Marketing teams to deliver positioning, campaigns, and product launches that foster agent engagement and growth.
Responsibilities
- Support the planning and delivery of go-to-market strategies for agent products and feature releases.
- Develop clear, compelling value propositions and messaging to differentiate the brand.
- Partner cross-functionally to execute integrated campaigns, content, and sales enablement materials.
- Leverage customer, competitor, and market insights to inform messaging and product positioning.
- Ensure alignment with Product Managers and Sales teams for effective initiative execution.
- Create tools and narratives to equip Sales teams for effective product communication.
- Monitor campaign performance to identify insights and optimize future activities.
Requirements
- 4 to 7+ years of experience in product marketing, B2B marketing, or related roles.
- Experience working with Product teams on launches, positioning, or feature releases.
- Proven ability to deliver campaigns and GTM initiatives end-to-end.
- Strong storytelling and communication skills across written, verbal, and presentation formats.
- Commercial mindset with the ability to use data to inform decisions.
- Strong stakeholder management and cross-functional collaboration skills.
- Experience in Real Estate, Tech, Media, Advertising, or Software industries is preferred.
- Proven track record of driving growth for a challenger brand is preferred.
Skills
- Product Marketing
- B2B Marketing
- Go-to-Market Strategy
- Stakeholder Management
- Data Analysis
- Storytelling
- Sales Enablement
Work Type
- Hybrid
Experience Level
- 4 to 7+ years
Benefits
- Hybrid working policy
- Wellbeing Leave
- Up to 20 weeks paid parental leave for primary carers
- Leadership development programs
- LinkedIn Learning
- Regular social events including Innovation Days and annual BBQ
About the Company
- Domain is a leading property technology and services marketplace in Australia.
- Part of the CoStar Group, a global leader in commercial real estate information, analytics, and online marketplaces.
Equal Opportunity
- Domain is committed to fostering an equitable, inclusive work culture.
- CoStar Group is an Equal Employment Opportunity Employer.