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About the Role

Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok.

Responsibilities

• Own the day-to-day management and optimisation of paid social campaigns across Meta and TikTok for a portfolio of DTC e-commerce brands.
• Ensure campaigns are delivered to a high standard, budgets are allocated effectively, and performance aligns with client objectives.
• Monitor account performance daily, identifying opportunities to improve efficiency, increase scale, and maintain profitability.
• Proactively implement optimisation strategies based on data.
• Execute full-funnel campaign strategies across prospecting, retargeting, and retention activity.
• Support the scaling of successful campaigns by identifying opportunities to increase spend while maintaining key performance metrics.
• Analyse performance data across Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal reporting tools.
• Translate performance data into actionable insights for internal teams and clients.
• Take ownership of performance reporting, ensuring data accuracy, meaningful insights, and commercially focused recommendations.
• Quickly identify performance issues and collaborate on recovery plans and testing strategies.
• Work closely with Creative Strategists to provide performance-driven feedback on creative assets.
• Analyse ad performance to identify successful hooks, formats, messaging angles, and offers.
• Contribute to creative testing roadmaps based on campaign performance, consumer behaviour, and platform trends.
• Monitor creative fatigue and proactively recommend new concepts and testing opportunities.
• Support client calls, performance reviews, and planning discussions with campaign updates and insights.
• Communicate campaign performance clearly and confidently to clients.
• Build strong client relationships through responsiveness, professionalism, and proactive problem-solving.
• Collaborate with Senior Paid Social Managers to ensure client requests and opportunities are actioned effectively.
• Contribute to a positive client experience through reliable execution and consistent communication.
• Collaborate with Senior Paid Social Managers, Growth Executives, Creative Strategists, and wider team members.
• Share learnings, successful tests, and platform insights with colleagues.
• Contribute to improving internal workflows, reporting processes, and operational systems.
• Participate actively in team meetings, planning sessions, and knowledge-sharing initiatives.
• Demonstrate a collaborative mindset and willingness to support colleagues.

Requirements

• 2+ years of hands-on paid social experience within an agency or DTC e-commerce environment.
• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager.
• Experience building, managing, and optimising campaigns that drive measurable business outcomes.
• Solid understanding of campaign structure, audience strategy, creative testing frameworks, and performance optimisation principles.
• Comfortable analysing data across Triple Whale, Shopify, GA4, and platform reporting tools.
• Demonstrates strong commercial awareness and an understanding of core e-commerce growth metrics (ROAS, CAC, MER, customer acquisition efficiency).
• Able to communicate performance insights clearly and confidently to internal stakeholders and clients.
• Highly organised with strong attention to detail.
• Ability to manage multiple accounts and competing priorities effectively.
• Proactive, solutions-focused, and motivated by continuous improvement and learning.
• Collaborative team player who contributes positively to team culture and shared success.
• Passionate about performance marketing, e-commerce growth, and staying ahead of industry trends.

Skills

• Paid Social
• Meta Advertising
• TikTok Advertising
• Performance Marketing
• ROAS
• CAC
• MER
• Spend Efficiency
• Client Retention
• Meta Ads Manager
• TikTok Ads Manager
• Triple Whale
• Shopify
• GA4
• Campaign Optimisation
• Data Analysis
• Reporting
• Client Communication
• Creative Testing

Location

• Remote-first (UK-based)
• London (optional office access)

Work Type

• Remote-first
• Hybrid

Experience Level

• 2+ years experience

Salary/Compensations

• £40,000 – £45,000 DOE

Benefits

• 27 days of annual leave, plus Bank Holidays and your birthday off
• Work abroad for up to 30 days per year (T&Cs apply)
• Company pension scheme
• Private health insurance after 6 months
• Life insurance cover
• Smart Health wellbeing support services
• Healthcare cash plan (dental, optical, physiotherapy)
• Clear and structured progression plan
• Annual salary reviews linked to performance
• Monthly incentives
• Kudos reward scheme
• Christmas performance bonus scheme
• Ongoing training and personal development opportunities

About the Company

• Helping ambitious e-commerce brands scale from £2M to £7M+ through high-performance paid social and creative-led growth strategies.
• Focus on outcomes that genuinely move the needle: profitable customer acquisition, stronger retention, and scalable growth.
• Manage over £10M in annual paid media spend across Meta and TikTok.
• Success comes from combining sharp media buying with creative that converts.
• Part of the #1 UK Meta independent agency groups.
• Fast-paced environment for ambitious operators seeking autonomy, accountability, and impact.
• Values: Extreme Ownership, Radical Curiosity, Kind Candour, Client-Centricity.
• Join a fast-growing and ambitious company with a collaborative, people-first culture.
• Supportive and collaborative team environment focused on growth, learning, and success.