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About the Role

This role focuses on the Social Commerce Business Development for Tiktok, aiming to drive buyer growth through platform strategies and campaigns. It involves creating and executing platform strategies, managing account relationships, and ensuring performance against key metrics.

Responsibilities

• Account Management and Business Development of Tiktok.
• Create and implement platform strategy to drive buyer growth using platform tools and campaigns, based on the 5C framework.
• Create a robust annual JBP with Tiktok, ensuring Haleon's participation in Tiktok Accelerated Brands.
• Conduct timely quarterly reviews with platforms.
• Monitor ACE scorecard performance against category benchmarks.
• Collaborate with agencies for the creation and execution of monthly livestream plans.
• Improve livestreaming conversion rates and new buyer rates.
• Provide continuous education to livestream presenters on Haleon products.
• Optimize efficiency of livestream media spend.
• Collaborate with the expert marketing team for Haleon Health Talks.
• Co-create and implement plans with performance marketing and affiliate manager for affiliate GMV contribution above category benchmark.
• Monitor affiliate performance and identify top affiliates for targeted plans.
• Collaborate with the performance marketing manager for GMV Max efficiency and performance.

Requirements

• Requires collaboration across agencies for livestream plan execution.
• Requires collaboration with performance marketing and affiliate manager.
• Requires collaboration with performance marketing manager for GMV Max efficiency.

Skills

• Tiktok
• 5C framework
• JBP (Joint Business Plan)
• ACE scorecard
• Shoppertainment
• Livestreaming
• Affiliate marketing
• Performance marketing
• GMV (Gross Merchandise Volume)

About the Company

• Haleon is a purpose-driven, world-class consumer company focused on everyday health.
• The company has a trusted portfolio of brands including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
• Haleon combines deep human understanding with trusted science.
• The company operates with a 'Win as One' strategy, prioritizing its purpose of delivering better everyday health with humanity.
• Haleon fosters an agile, performance-focused culture.

Equal Opportunity

• Haleon is committed to mobilizing its purpose in a way that represents diverse consumers and communities.
• The company strives to create an inclusive culture where different backgrounds and views are valued and respected.
• Haleon aims to be a place where all employees feel they truly belong.
• Voluntary sharing of personal information during the application process helps meet regulatory obligations and supports inclusion programs.
• Provided personal information will be kept confidential, used only for legitimate business purposes, and will not influence employment decisions.
• Haleon provides reasonable adjustments or accommodations for applicants needing assistance during the application process.
• Information provided for adjustments or accommodations will be treated in confidence.