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About the Role
Lalamove is seeking a Marketing Manager to lead marketing strategy and execution for the Japanese market. This role involves driving growth, acquiring new users, and retaining existing ones, with a direct report to the Managing Director. You will have significant autonomy over marketing budgets, team building, and strategic initiatives, directly impacting the company's direction in Japan.
Responsibilities
- Develop and execute full-funnel marketing strategies covering awareness, user acquisition, and retention.
- Achieve KPIs such as first-time users, active users, and driver acquisition while optimizing Customer Acquisition Cost (CAC).
- Manage agencies, vendors, and internal resources to maximize marketing budget ROI.
- Analyze and optimize performance across various channels including digital advertising (Google, Meta Ads) and offline media.
- Extract actionable insights from marketing and product data to identify growth opportunities through testing and experimentation.
- Collaborate closely with global teams at Lalamove HQ in Hong Kong to localize global strategies.
Requirements
- Over 8 years of practical experience in marketing with a proven track record of success.
- Advanced business communication skills in both Japanese and English, essential for strategy meetings and reporting with Hong Kong HQ.
- Experience in data-driven strategy development and a strong focus on ROI.
- Proficiency in modern marketing technologies including Google Analytics, CRM, and various analytics tools, with the ability to translate data into actionable measures.
- Team management experience.
- Proven ability to manage stakeholders, including global headquarters, to achieve results.
Skills
- Full-funnel marketing strategy
- User acquisition
- Customer retention
- KPI achievement
- Cost management
- Resource allocation
- Budget management
- Channel performance optimization
- Digital advertising
- Offline media
- Data-driven growth
- Marketing analytics
- Stakeholder management
- Team leadership
- Google Analytics
- CRM
- Marketing technology
Location
- Japan
Work Type
- Full-time
Experience Level
- 8+ years of marketing experience
- Team management experience
About the Company
- Lalamove was founded in Hong Kong in 2013 and is an on-demand delivery platform redefining logistics through technology.
- With a mission to 'revitalize communities through fast and affordable delivery,' Lalamove operates in 15 locations worldwide (Asia, Latin America, Europe, Middle East) as a global unicorn company, seamlessly connecting people, vehicles, and goods.
- The company fosters an open and dynamic culture.