Marketing Manager at The Wonderful Company | AE | Rezi

Marketing Manager at The Wonderful Company

Marketing Manager

The Wonderful Company · AE

1 months ago

Marketing Manager

The Wonderful Company · AE

a month ago
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About the Role

The Marketing Manager, EMEA will develop and execute regional marketing plans to support FIJI Water's growth across key EMEA markets. This role acts as the local marketing lead, bringing global brand campaigns to life in a relevant way for local markets, channels, and consumers. It requires strong execution and brand ownership to build a more structured marketing approach for the region.

Responsibilities

  • Develop and execute regional marketing plans across key EMEA markets, aligned to global brand strategy and local commercial priorities.
  • Localize global brand campaigns for regional markets, ensuring activity is relevant, effective, and aligned to FIJI Water’s premium positioning.
  • Act as the brand guardian for the region, ensuring consistency in messaging, look, feel, and consumer experience.
  • Partner closely with sales and trade marketing teams to support activity across retail, grocery, convenience, ecommerce, HORECA, distributors, events, and partnerships.
  • Work with agencies, vendors, distributors, and external partners to deliver high-quality marketing activity on time and within agreed budgets.
  • Build clear campaign calendars, manage timelines, and ensure key milestones are delivered.
  • Identify opportunities to strengthen brand awareness, improve market presence, and differentiate FIJI Water in competitive markets.
  • Support customer and partner-facing initiatives where marketing input is required.
  • Manage regional marketing budgets, with appropriate alignment and approvals from senior marketing leadership.
  • Communicate progress, risks, and recommendations clearly across local, regional, and global stakeholders.
  • Bring structure, commercial judgment, and local market insight to marketing planning and execution across the region.

Requirements

  • Proven experience in brand marketing, ideally within FMCG, CPG, beverage, premium consumer goods, or a luxury-adjacent category.
  • Experience developing and executing marketing plans across multiple markets, ideally within the Middle East, Europe, or broader EMEA region.
  • Strong understanding of how to translate global brand strategy into local market activity.
  • Experience working across brand, digital, ecommerce, retail, events, and/or commercial activation channels.
  • Ability to partner effectively with sales teams, distributors, agencies, and external stakeholders.
  • Strong commercial judgment, with the ability to assess opportunities, prioritize activity, and protect the brand.
  • Excellent communication and stakeholder management skills, with the ability to work across time zones and remote teams.
  • Strong project management skills, with the ability to manage deadlines, budgets, and multiple priorities.
  • Proactive, flexible, and hands-on working style.
  • Ability to work independently while knowing when to align, escalate, or seek approval.
  • Food and beverage experience would be highly regarded, but strong premium consumer brand experience will also be considered.
  • Dubai, UAE or broader Middle East market experience would be advantageous.

Skills

  • Brand marketing
  • Marketing plan development
  • Marketing plan execution
  • Global brand strategy translation
  • Local market activity
  • Digital marketing
  • Ecommerce marketing
  • Retail activation
  • Event marketing
  • Commercial activation
  • Stakeholder management
  • Project management
  • Commercial judgment
  • Communication skills

Location

  • Dubai, UAE

Work Type

  • Hybrid working

Experience Level

  • Manager

Salary/Compensations

  • Competitive benefits package (salary plus bonus)

Benefits

  • Competitive benefits package
  • Bonus
  • Opportunity for development and internal mobility
  • Wonderful Giving - allowing you to donate company money to a cause of your choice
  • Wonderful Neighbor - Staff spend a day in the community helping with various projects
  • Company focused on wellness and health

About the Company

  • FIJI Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the #1 imported bottled water brand and the top selling premium bottled water in the United States.
  • A product of one of the last virgin ecosystems on the planet, FIJI Water is bottled into iconic square bottles at the source from a vast underground chamber.
  • Through a sealed delivery system free of human contact, FIJI Water is truly untouched, until you unscrew the cap.
  • FIJI Water is widely available at fine restaurants and hotels, all major retail channels including grocery and convenience, and through an innovative home delivery program.
  • Following the success of the flagship U.S. business, FIJI Water has expanded to more than 75 countries, where the brand’s iconic square bottle is increasingly visible at leading on premise and retail establishments.
  • This is an exciting time to be a part of FIJI Water, as we transform our business to ensure we meet our customer’s needs.
  • This role also offers growth and development opportunities that come with working for a large, global organisation.
  • Join a team where innovation is encouraged, ideas are celebrated, and every drop of progress matters.
  • You won’t just manage a territory – you will help to sustain a legacy!

Equal Opportunity

  • EEO is the law - click here for more information