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About the Role

The Sales & Marketing Manager plans, manages, and executes all sales and marketing functions for a senior living community, with the objective of maintaining established occupancy goals.

Responsibilities

• Achieve sales and occupancy targets.
• Meet or exceed established objectives for occupancy, wait-list, and overall sales.
• Track and report on sales-related activities.
• Host on-site tours and appointments for visitors and walk-ins.
• Conduct interviews to assess each prospect’s needs.
• Address special needs or objections to close contracts.
• Complete all required paperwork for applications, contracts, and residency leases.
• Plan and execute marketing events, including open houses, seminars, and community outreach.
• Develop and maintain relationships with external vendors and referral sources.
• Make public presentations, network, and attend community events to generate qualified leads.
• Identify, foster, and sustain relationships with healthcare providers, community organizations, and service groups.
• Actively participate in clubs, societies, and service organizations to promote Wesley Woods.
• Keep accurate electronic and manual records for marketing programs, sales activities, referral sources, and prospect files.
• Prepare and submit periodic occupancy reports and other required documentation.
• Ensure all financial, insurance, and medical documentation is secured for approval of residency.
• Oversee weekly move-in schedules and monitor inventory of available residences.
• Track transitioning residents and forecast inventory availability based on attrition.
• Maintain and update the priority wait list.
• Conduct regular competitive analyses to track pricing and services offered by other communities.
• Create and manage an annual budget for occupancy development, including marketing collateral.
• Determine product and equipment needs, and implement controls for inventory and supplies.
• Assist prospects with interior selection, processing renovation forms, and coordinating third-party vendors.
• Review all residency contracts and related forms to ensure compliance and accuracy.
• Work closely with maintenance and housekeeping to ensure the community’s presentation meets Wesley Woods standards.
• Collaborate with community, corporate, and advisory partners as needed.
• Establish and maintain positive working relationships with all members of the leadership team and volunteers.
• Travel and participate in multi-disciplinary leadership team meetings and professional events.
• Participate in career development opportunities, including meetings, professional training, and development seminars.
• Proactively identify and recommend improvements to procedures and interdepartmental processes.
• Perform additional tasks as assigned to support community goals and objectives.

Requirements

• Bachelor’s degree in business, marketing, public relations or related field.
• Five or more years of related experience.
• Experience selling senior housing, retirement or health care services preferred.
• Excellent computer skills, including word processing, spreadsheets and experience with CRMs.
• Exceptional interpersonal and communication skills; able to make sales and marketing presentations to a variety of people.
• Ability to lift up to 25 lbs.
• Normal office environment in a geriatric community.
• Close eye work (computers, typing, reading and writing).
• All offers of employment with Wesley Woods are conditioned based upon completing and passing a background, drug test, and participating in vaccine programs (e.g., Covid-19, Flu, TB testing).
• All job applicants applying for Wesley Woods Senior Living will undergo testing for the presence of illegal drugs as a condition of employment.
• Individuals who have failed a pre-employment test may initiate another inquiry with the company after a period of not shorter than six (6) months; but they must present themselves drug-free as demonstrated by urinalysis or other tests selected by WWSL.

Skills

• Sales
• Marketing
• Occupancy Goals
• Lead Generation
• Relationship Management
• Public Speaking
• Budgeting
• Competitive Analysis
• Interpersonal Skills
• Communication Skills
• Computer Skills
• CRM Software

Location

• Viridian Towers - Atlanta, GA 30329

Work Type

• Full Time
• Onsite

Experience Level

• Management
• Five or more years of related experience

Education Level

• Bachelor's Degree

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Retirement benefits
• Short term disability
• Long term disability
• Paid time off

About the Company

• Wesley Woods Senior Living is affiliated with the North Georgia Conference of the United Methodist Church providing housing and services ministries to seniors in the North Georgia area.
• Wesley Woods Senior Living is rooted in the Judeo Christian values believing that aging has a fulfilling purpose in life and that faith development is lifelong.
• Read more about Wesley Woods Senior Living at www.wesleywoods.org.

Equal Opportunity

• Wesley Woods does not discriminate in employment on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, or veteran/Reserve/National Guard status.