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About the Role

Mastercard's Advisors & Consulting Services team is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients, using customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. This role is pivotal in a marketing services transformation, fueling change while balancing traditional marketing endeavors in a dynamic environment.

Responsibilities

Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact.
Take charge of client projects, collaborating to conceptualize and execute impactful campaigns.
Lead the creation and end-to-end execution of Marketing Services projects focusing on financial performance and impact.
Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives.
Ensure operational project execution within agreed milestones and budget.
Manage creative development and media planning, meeting high-quality standards aligned with client needs.
Assess, recommend, and improve the performance of client’s marketing activities by using data insights and data visualization tools.
Collaborate with internal and external marketing partners to support business growth.

Requirements

Extended experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation.
Proven track record in managing client accounts and leading digital marketing solutions.
Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes.
Thrive in a matrix organization structure, manage internal and external stakeholders effectively.
Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects.
Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives.
Relevant marketing degree or equivalent experience needed.
Ability to communicate effectively in English and Japanese.
Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs.
Ability to travel to client sites on a semi-regular basis.
Abide by Mastercard’s security policies and practices.
Ensure the confidentiality and integrity of the information being accessed.
Report any suspected information security violation or breach.
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Skills

Digital marketing
Data analytics
Campaign management
Marketing automation
Lifecycle management
Creative development
Media planning
Data visualization
Stakeholder management
Presentation skills
Integrated marketing
Client management
Project execution

Education Level

Relevant marketing degree or equivalent experience

About the Company

Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
Together with our customers, we’re helping build a sustainable economy where everyone can prosper.
We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Everyone wants easier ways to pay; we invent them.
Checkout lines are slow; we speed them along.
Merchants want more sales; we give them data and insights.
People need financial access; we connect them.
Corporate purchasing is complicated; we make it simple.
Commuters are busy; we speed them on their way.
Governments need greater efficiencies; we help create them.
Small businesses are virtual; we give them access to a world of buyers.
Retailers want to fight fraud; we provide the tools.