About the Role
Build and manage the growth engine from scratch, leveraging AI from day one. This is the first dedicated growth marketing hire, responsible for owning and scaling the company's growth function end-to-end in a lean, AI-native environment.
Responsibilities
- Own growth marketing end to end: strategy, channels, pipeline, and underlying systems.
- Run the entire motion with AI as a force multiplier.
- Own live events end to end, from on-the-ground capture through to follow-up.
- Bring webinar and email marketing in-house and improve performance.
- Switch outbound back on and prove new channels across organic search and paid.
- Feed and support the sales motion by creating and accelerating pipeline.
- Build the growth playbook as you go, designed to scale with the team.
- Ship first AI-run experiments within the first three months.
- Ensure live events, webinars, content, and email are running and outperforming previous efforts within 4-12 months.
- Add outbound back in and launch at least one new channel within 4-12 months.
- Establish a repeatable, largely AI-run growth engine feeding predictable pipeline within 12 months.
Requirements
- Ability to build a growth engine in a lean environment with AI.
- Experience using AI to perform actual work and demonstrate its application.
- Generalist skills to manage events, webinars, email, and content.
- Ability to establish a brand-new channel from scratch.
- Systems thinking and focus on first-party data.
- Motivation by ownership and upside.
- Willingness to work in the office four days a week in Sydney CBD.
- Willingness to travel for events.
- Early enough in career to grow into a bigger remit.
- Hunger to back yourself when things are still being built.
Skills
- AI
- Growth Marketing
- Strategy
- Channel Management
- Pipeline Generation
- Systems Thinking
- First-Party Data
- Events Marketing
- Webinar Marketing
- Email Marketing
- Content Marketing
- Outbound Marketing
- Organic Search
- Paid Search
- B2B SaaS Marketing
Location
- Sydney CBD
Work Type
- Onsite (4 days/week)
- Hybrid
- Full-time
Experience Level
- Early Career (with potential for growth)
- Growth Leader (future potential)
Salary/Compensations
- $100,000–$130,000 base
- Equity
Benefits
- Genuine equity in a pre-Series A business
- 12 months of ongoing training and support from Pointer
- Advanced training programs
- Access to professional growth communities
About the Company
- B2B SaaS company solving a chronic, expensive problem for professional services firms.
- Transforms a widespread operational inefficiency into a predictable, automated revenue stream.
- Achieved approximately 5x ARR growth in the last year.
- Maintains net revenue retention above 120% and account retention at 97.6%.
- NPS nearly tripled in the second half of last year.
- Client list includes recognized names in the sector.
- Pre-Series A, with a funding round planned within the year.
- Go-to-market motion is producing measurable pipeline, with a focus on in-person events across APAC, the US, and UK.
- Ecosystem referrals convert at close to 100%.
- Outbound was paused due to founder's time constraints, not lack of effectiveness.
- The founder has built the commercial motion and product.
