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About the Role

Implicity is building its US commercial engine and seeks a dedicated marketing hire to own the full US marketing scope, from positioning to pipeline, with strategic autonomy. This role offers a rare opportunity to shape the commercial trajectory of Implicity in the US market.

Responsibilities

• Refine Implicity's US positioning strategy, prioritizing market segments and tailoring the narrative for US cardiologists and health systems.
• Localize Implicity's messaging for the US market, adapting core positioning to US healthcare dynamics, RPM billing codes, and FDA-cleared AI differentiation.
• Build and maintain US-specific sales collateral, including pitch decks, competitive battle cards, ROI calculators, and clinical one-pagers.
• Run continuous market intelligence to monitor competitor moves and synthesize findings into actionable briefs for US Sales and the global team.
• Produce content for US audiences, such as clinical updates, product news, thought leadership, and client case studies.
• Support strategic marketing initiatives like Medical Advisory Board engagement and product roadmap feedback loops.
• Own the US demand generation strategy end-to-end, defining channels, ABM approach, and building a repeatable lead generation engine.
• Maximize Implicity's US online and offline footprint through initiatives like webinars, emails, press releases, content creation, and website optimization.
• Generate and nurture MQLs, handing them off to the US sales team.
• Own end-to-end US account-based marketing (ABM) campaigns, including strategy, segmentation, copywriting, and email cadences.
• Manage the US paid acquisition budget and channel mix (Google Ads, LinkedIn Ads, industry sponsorships), optimizing for CPL and pipeline ROI.
• Maintain CRM hygiene and reliable attribution in collaboration with the RevOps team.
• Define the US events strategy, including conference selection, presence, and measuring commercial impact.
• Partner with the Global Event Manager to ensure US trade shows are commercially impactful.
• Design pre-show outreach to book meetings and post-show email sequences to convert booth traffic into qualified pipeline.

Requirements

• 5–8 years of B2B marketing experience in MedTech, Digital Health, or Healthcare SaaS.
• Cardiology or RPM experience is a strong advantage.
• Track record of delivering results in both product marketing (messaging, positioning, sales enablement) and demand generation (campaigns, lead nurturing, email marketing).
• Ability to write positioning & strategy documents and build email workflows.
• Exceptional copywriting skills to translate complex clinical AI data into physician-friendly copy.
• Hands-on experience with marketing and CRM tools (Salesforce, Brevo or equivalent).
• Strong interest in AI and its impact on marketing.
• Ability to thrive in fast-paced, scale-up environments where strategy and execution are owned.
• Comfortable being the only dedicated marketing resource in the US, with support from a global team.
• Proactive approach to identifying and executing necessary tasks.
• Ability to work seamlessly with a European-based global marketing team while driving US results.
• Strong written and verbal communication skills.
• Comfortable presenting to leadership.

Skills

• Product Marketing
• Sales Enablement
• Positioning Strategy
• Market Segmentation
• Messaging Localization
• Sales Collateral Development
• Market Intelligence
• Content Production
• Demand Generation
• Account-Based Marketing (ABM)
• Lead Generation
• Online/Offline Marketing
• Email Marketing
• Paid Acquisition
• CRM Management
• Event Marketing
• Copywriting
• AI
• Salesforce
• Brevo

Location

• US-based
• Fully remote
• East Coast or Central time zone preferred

Work Type

• Permanent
• Full-time
• Remote

Experience Level

• 5-8 years B2B marketing experience
• Senior level

Salary/Compensations

• $110k-$130k

Benefits

• Extensive coverage, including dental & vision, financed at 90% by Implicity (70% for dependents)
• 401K: up to 4% match
• 25 PTO + 9 bank holidays
• Maternity (paternity) leave policy: 4 weeks (2 weeks) fully paid

About the Company

• Implicity is a digital MedTech company delivering advanced innovation to cardiologists through Big Data and Artificial Intelligence.
• Our industry-leading cardiac remote monitoring platform simplifies the management of complex clinical data and enables earlier identification of patient issues.
• Founded in 2016, Implicity has grown into a transformative force in cardiac care, now a scale-up helping shape the future of cardiology globally.
• Over 250 hospitals and medical centers use Implicity’s solutions, supporting more than 100,000 patients worldwide.
• Implicity collaborates with experts across data science, engineering, clinical affairs, regulatory, IT, sales, and customer success toward a shared mission.
• The team has established Implicity as a clear European market leader and is expanding rapidly in the U.S.
• Implicity enables patients to receive higher-quality, more proactive care.
• Implicity allows physicians to spend less time managing data and administrative burden, allowing greater focus on prevention and treatment.
• Implicity helps healthcare payers benefit from lower overall costs by emphasizing monitoring and prevention over hospitalization and acute intervention.