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About the Role

As the Account Director, Social & Content, you will serve as the operational and strategic lead for the Social & Content department. You will bridge the gap between PR and social storytelling, driving high-level strategy while mentoring a dedicated team and shaping the agency's internal culture and capabilities.

Responsibilities

• Partner with agency leadership to define the vision, service offerings, and growth strategy for Social & Content.
• Establish and optimise internal workflows, tools, and quality control standards.
• Directly manage, mentor, and inspire the Social Media Manager and Social Media Executive.
• Keep the agency and clients ahead of the curve on emerging platforms, algorithm shifts, and creator economy trends.
• Manage the profitability of social accounts, tracking hours, scope, and budget.
• Serve as a senior advisor to key clients, steering their social media and content marketing strategies.
• Oversee the development of holistic, multi-channel content strategies, paid social frameworks, and creator marketing programs.
• Identify opportunities to integrate social and content services for existing PR clients.
• Define foundational digital presence for clients, including platform playbooks and content pillars.
• Establish advanced KPI models connecting social outcomes to business growth.
• Guide the team on high-tier influencer negotiations, contract management, and relationship building.
• Architect integrated paid social strategies and ensure budget optimisation.
• Conduct deep-dive social audits, competitor analyses, and digital trend forecasting.

Requirements

• 7+ years of social and content experience across business and consumer brands.
• Experience leading and overseeing integrated Social & Content teams.
• Proven team leadership, people management, and mentorship skills.
• Experience managing accounts and client needs on a day-to-day basis.
• Ability to develop scopes of work and manage budgets.
• Strong critical thinking and creative skills.

Skills

• Strategic planning
• Team leadership
• Client relationship management
• Social media strategy
• Content marketing
• Influencer marketing
• Paid social media
• Budget management
• Trend forecasting
• Digital storytelling

Location

• Australia

Work Type

• Full-time

Experience Level

• 7+ years

Benefits

• Additional gifted leave days for EOY agency closure
• 2 Give Back Days for volunteering
• Inclusive Paid Parental leave up to 12 weeks
• Employee Assistance Platform with 3 confidential sessions per year
• Meeting free Mondays
• Work From Anywhere and Out & About programs
• Global transfers between offices
• Catered lunch on the last Tuesday before payday
• Ongoing training via Learning Management System
• Annual training allowance
• Technology and mobile allowance

About the Company

• Communications and marketing agency built for challengers, disruptors, and visionaries.
• Global team of 60+ across Australia, Singapore, and New Zealand.
• Awarded Provoke Best Agency of the Year in APAC.
• Core values include Gumption, Build, Play, and Tune in.

Equal Opportunity

• Sling & Stone does not discriminate against any employee or candidate because of age, gender, gender identity, race, sexual orientation, nationality, religion, disability, or any other basis.
• Committed to building a diverse and inclusive team based on merit and professional qualities.