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About the Role
This role focuses on performance creative strategy for paid acquisition, specifically for Meta platforms. The ideal candidate has a direct-response mindset, ideally with a background in copywriting that evolved into performance creative strategy. The emphasis is on conversion-driven creative rather than aesthetic appeal.
Responsibilities
- Own performance creative strategy for paid media (Meta-focused)
- Develop angles, hooks, messaging frameworks, and iterations
- Translate data (CTR, CPA, CVR, ROAS) into creative decisions
- Build and refine creative testing roadmaps
- Brief and iterate with copywriters, editors, and designers
- Analyze winning vs losing creatives and scale what works
- Continuously improve performance through structured experimentation
Requirements
- Senior-level experience in performance creative and/or direct-response copywriting
- Proven exposure to paid media environments (Meta experience required)
- Strong understanding of conversion-focused creative and testing
- Fluency in English
- Ability to operate independently in a fast-paced, remote setup
- Available during EU working hours (GMT)
- B2C / DTC experience required
Skills
- Direct-response mindset
- Performance creative strategy
- Copywriting
- Paid media strategy
- Meta advertising
- Data analysis (CTR, CPA, CVR, ROAS)
- Creative testing
- Experimentation
Location
- Remote
Work Type
- Part-time
- Freelance contractor
- Remote
Experience Level
- Senior-level
Salary/Compensations
- Competitive compensation aligned with senior performance roles
Benefits
- Fully remote
- Clear ownership and accountability
- Opportunity to work on high-impact, high-scale performance campaigns
- Flexible part-time engagement
About the Company
- Happy Mammoth is a fast-growing natural food tech business selling across the US, Australia, and Europe.
- We formulate, produce, and market gut, digestive, and microbiome health supplements.
- Performance marketing is a core growth driver for us.