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About the Role

The Field Marketing Manager position is responsible for all regional marketing supporting sales in their specific region. This role plays a critical part in executing field marketing strategies and initiatives, collaborating with cross-functional teams to drive sales pipeline growth. The ideal candidate takes ownership of regional marketing programs, excels in detailed planning, and maintains proactive communication.

Responsibilities

Ensure timely and within-budget delivery of events and marketing campaigns, measuring and reporting on effectiveness.
Track event capacity, manage waitlists and registrations, and update event pages.
Create and manage event-related Slack channels.
Ensure timely delivery and review of event workflows, including asset copies, landing pages, and invites.
Track event details in the FMM/Sales tracker and manage event logistics.
Handle trade show orders, swag, and badges for events.
Schedule “Know Before You Go” calls and provide on-site event support.
Manage third-party vendor contracts through the procurement process, including approvals and legal coordination.
Handle financial management tasks such as forecasting, payments, and reconciliation.
Assist with venue sourcing and coordinate F&B for events.
Coordinate workshops, Zoom setups, and logistics for events.
Attend and present in regional sales meetings to foster alignment with sales teams.
Support Field Marketing Managers on campaign and event execution and strategy.
Ensure clear, consistent communication across all channels and with stakeholders.
Collaborate with GTM teams on pre-event and post-event tasks, including campaign setup in SFDC.

Requirements

Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
5+ years of experience.
Exemplary communication skills with a proactive approach to communication for effective collaboration and coordination across internal and external stakeholders.
Extremely detail-oriented and organized, with the ability to meet deadlines.
Experience supporting both direct sales and channel sales teams.
Willingness to travel up to 50%.

Experience Level

5+ years of experience