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About the Role

This is a hybrid implementer/strategist role focused on building and leading the Analytics service line from the ground up. You will be hands-on with technical implementations and serve as the authority in translating data into strategy for clients.

Responsibilities

• Lead end-to-end analytics implementations including GA4, Google Tag Manager (server-side tagging), data layer architecture, and conversion tracking.
• Design and build reporting and dashboards using Looker Studio, BigQuery, and equivalent BI tools.
• Develop attribution models and measurement frameworks to connect marketing efforts to business outcomes.
• Serve as the analytics authority on client calls, presenting insights and guiding strategy.
• Partner with internal teams to instrument campaigns and demonstrate impact.
• Ensure privacy and consent compliance across all implementations.
• Set standards, processes, and deliverable templates for a scalable Analytics practice.
• Scope and price new analytics engagements.
• Use Analytics infrastructure and historical data to help develop content strategies for the Siege Media brand.

Requirements

• 7–10 years in marketing or web analytics, with a mix of agency and/or in-house experience.
• Dedicated experience using AI to build analytics dashboards/scaled recommendations, including Claude artifacts for reporting and agentic workflows.
• Deep, hands-on GA4 and GTM expertise, including server-side tagging and data layer design.
• Strong SQL and experience with BigQuery and BI/visualization tools (Looker Studio or similar).
• Proven attribution modeling and measurement strategy experience.
• Demonstrated client-facing presence and ability to lead calls.
• Ability to translate technical data into clear, strategic recommendations.
• Familiarity with privacy regulations and consent management.

Skills

• GA4
• Google Tag Manager
• Server-side tagging
• Data layer architecture
• Conversion tracking
• Looker Studio
• BigQuery
• BI/visualization tools
• Attribution modeling
• Measurement strategy
• SQL
• AI for analytics
• Claude
• Privacy regulations
• Consent management

Location

• Remote
• Austin, TX

Work Type

• Remote
• Hybrid

Experience Level

• 7-10 years

Salary/Compensations

• $135,000.00–$145,000.00 USD
• $145,000.00-$165,000.00 OTE

Benefits

• 100% health, dental, and vision benefits
• Unlimited PTO
• 401(k) matching

About the Company

• Siege Media is a full-service GEO agency specializing in SEO, content marketing, digital PR, and affiliate marketing.
• We work with brands like Zapier, Asana, HP, PayPal, and Zoom.
• We are expanding our service suite to include Analytics.

Equal Opportunity

• Siege Media values diversity.
• We encourage people of color, LGBTQIA+ folks, veterans, parents and those with disabilities to apply.
• We are committed to helping all people succeed at Siege.
• If you require reasonable accommodation to complete our application or interview process, please let us know.