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About the Role

The Media Planner is responsible for the tactical communications planning process, providing strategic recommendations to senior media teams and clients. This role requires a strong understanding of the Canadian media landscape and proficiency in media planning and research tools. The Media Planner will actively contribute to client accounts, driving ideas and insights to achieve objectives.

Responsibilities

• Supports the media planning and buying process for assigned client accounts by translating client briefs into actionable plans.
• Develops strategic communications plans using media planning tools, ensuring alignment with execution strategy, rationale, and buy structure to meet campaign goals.
• Collaborates with creative agencies on holistic brand management and marketing planning, including new product development, positioning, segmentation, creative execution, message distribution, measurement, and optimization.
• Supports recommendations for buy structures that identify optimal media environments for target audiences, maximizing value and efficiency.
• Assists in preparing reporting documentation for media planning teams and clients, detailing the strategy and rationale behind executed campaigns.
• Works with Traffic Launch and Campaign Delivery teams to ensure seamless implementation of media plans.
• Contributes to overall campaign strategy and identifies opportunities for improvement and optimization to meet client goals.

Requirements

• Minimum 1 year of media planning and/or buying experience across All Channels (Video, Display, Social, Programmatic, Broadcast, Print & Out of Home).
• Knowledge and hands-on experience with media planning and buying tools.
• Strong to advanced MS Office skills, including Excel (Pivot Tables, VLOOKUPs), Outlook, and PowerPoint.
• Excellent written and verbal communication skills.
• Ability to collaborate with cross-functional teams and multiple stakeholders.
• Aptitude for priority management when handling multiple deliverables and work streams.
• Ability to organize ideas and present information logically and sequentially.

Skills

• Media Planning
• Media Buying
• MS Excel
• MS Outlook
• MS PowerPoint
• Communication
• Priority Management
• Cross-functional Collaboration

Location

• Toronto

Work Type

• Full time
• Permanent

Experience Level

• Minimum 1 year of media planning and/or buying experience

Education Level

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.

Salary/Compensations

• $50k-$57k

Benefits

• Medical benefits
• Dental benefits
• RRSP
• Paid time off

About the Company

• For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
• Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
• Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

• We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
• We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
• We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.