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About the Role

We are seeking a strategic and highly organized Social Media Manager to drive integrated advertising initiatives, primarily on social media, for a luxury automotive brand. This role demands strong multi-channel social media expertise, confident client leadership, and the ability to lead complex, multidisciplinary programs from conception to execution.

Responsibilities

• Act as the day-to-day lead for social media programs, cultivating strong relationships and championing the agency's strategic point of view.
• Drive the integration of social-first content within broader media and marketing campaigns, with a focus on sales events, launches, and key brand moments.
• Develop and oversee organic content strategies and campaigns, ensuring alignment with brand objectives, business targets, and paid/organic integration.
• Leverage deep expertise across all social media disciplines, including paid media, social listening, content strategy, editorial planning, influencer marketing, community management, and reporting, to inform strategic recommendations and client discussions.
• Serve as the primary point of contact for French-language social media initiatives, providing strategic direction, managing approvals, and ensuring content and campaigns are faithfully adapted for the French-speaking market.
• Oversee the development and execution of social media campaigns, ensuring rigor, quality, and seamless delivery across all streams.
• Support content production by collaborating with producers, account managers, vendors, and creative teams to bring social-first ideas to life.
• Manage French-language support for social media, coordinating content adaptations, timelines, proofreading, and quality control to ensure accurate, culturally relevant, and timely deliverables.
• Collaborate with internal teams and external partners to deliver French content for Tier 2 and brand campaigns, ensuring consistency across paid, earned, and owned channels.
• Collaborate with analytics and strategy teams to synthesize data from paid, organic, influencer, and community management efforts into actionable recommendations.
• Translate performance data into strategic learnings, identifying opportunities to optimize content, audience engagement, and campaign effectiveness.
• Present key findings and recommendations to clients and internal stakeholders, helping to inform future social and integrated marketing initiatives.
• Ensure daily financial management of the account, including budget tracking, forecasting, billing documentation, reconciliations, and scope management.
• Ensure financial rigor, transparency, and accountability across all social and integrated media project streams.
• Act as the primary point of contact for social media vendors and external partners, including influencer, production, and technology.
• Manage partner relationships by facilitating ongoing communication, project alignment, timelines, and next steps to ensure seamless execution.

Requirements

• 3+ years of agency experience, ideally for luxury, automotive, or premium brands.
• Solid understanding of social media ecosystems, including paid and organic, influencer marketing, community management, listening, and reporting.
• Experience in developing, adapting, and proofreading content in both official languages (English and French).
• Exceptional communicator, comfortable in client-facing situations, able to synthesize complex ideas and translate them into clear, actionable recommendations.
• High degree of organizational rigor and attention to detail, with the ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
• Proficient with analytics platforms, planning tools, budgets, scopes, and basic financial processes.
• Ability to proactively problem-solve, collaborative spirit, and commitment to quality work.
• Comfortable in dynamic environments, adapting quickly to evolving priorities, processes, and project workflows.

Skills

• Social Media Strategy
• Client Leadership
• Paid Social Media
• Organic Social Media
• Content Strategy
• Editorial Planning
• Influencer Marketing
• Community Management
• Social Listening
• Reporting
• Content Production
• Budget Management
• Vendor Management
• Analytics Platforms
• Bilingualism (English and French)

Location

• New York
• Detroit
• Shanghai
• Toronto
• Mexico City

Work Type

• Full-time

Experience Level

• 3+ years

Salary/Compensations

• $45,000—$95,000 CAD

About the Company

• VML, a WPP company, is a creative company that combines brand experience with commerce to create connected brands that drive growth.
• VML is recognized for its innovative and award-winning work that puts people first for its premier client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
• The agency is recognized by The Forrester Wave™ reports as a leader among service providers, marketing and creative content, commercial services, global digital experience services, global marketing services, and most recently, marketing measurement and optimization services.
• Additionally, VML's specialized network, VML Health, is one of the largest and most awarded life sciences agencies in the world.
• VML's global network is powered by 26,000 talented individuals in over 55 countries, with offices in locations such as Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
• WPP is the trusted partner for the world's most recognized brands.
• We pair leading media intelligence and data solutions with world-class creativity, next-generation production, transformative enterprise solutions, and strategic expertise across our businesses, all powered by our exceptional talent and our agency marketing platform, WPP Open, to help our clients navigate change, seize new opportunities, and achieve transformative growth.
• Hudson Rouge is a boutique marketing and communications agency working exclusively with premium brands, including Lincoln Automotive as its sole agency across all channels.
• We combine brand strategy, media strategy, activation, digital, social media, public relations, production, and analytics to deliver impeccable creative.
• We are a close-knit team spread across multiple offices: New York, Detroit, Shanghai, Toronto, and Mexico City, and we care for each other as much as we care for our clients.
• We pride ourselves on thinking outside the box, and it's this same spirit that guides us in our search for talent: we are looking for passionate individuals ready to give their best and grow with us.

Equal Opportunity

• At VML, we are committed to fostering an inclusive, stimulating work environment that also allows for career advancement.
• Our inclusion, equity, and belonging initiatives, along with the VML Foundation, reflect our determination to give back to our neighbors and make a positive impact in our communities and beyond.
• Our people are the heart of our organization.
• They are creators, doers, innovators, builders, or thinkers who not only drive marketing but also experiences that resonate in every action and interaction.
• When you click 'Submit,' the information you provide below will be sent to VML.
• Before you proceed with submission, we believe it's a good idea to read our recruitment privacy policy.
• It explains how we use your personal information when you apply for a position with our company, in addition to detailing how you can update or delete the information you have provided us.