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About the Role

The Senior Manager, Customer Growth will drive and optimize Skip’s promotional marketing budget, ensuring every dollar is deployed to drive incremental growth, retention, and win-back. This role acts as a bridge between data strategy, customer engagement and execution, managing the overarching voucher spend framework to optimize for specific objectives, customer lifestages, and measurable incrementality. The Senior Manager will be at the forefront of modernizing our marketing promotion strategy, utilizing AI integration, agents, and advanced tooling to automate and scale spend efficiency.

Responsibilities

Develop and refine a data-driven strategy for total promotional voucher spend, ensuring alignment with company objectives and customer lifestage goals.
Optimize budget allocation to maximize incrementality, ensuring competitive cost-per-incremental-order metrics.
Translate complex data, customer insights, and competitive intelligence into high-impact strategies that drive loyalty and growth.
Partner with finance, analytics, and business insights teams to forecast and track program ROI.
Lead the integration of AI-driven tools and autonomous agents to automate voucher deployment and budget optimization.
Build and maintain operational frameworks that allow for real-time adjustments to spend based on performance data.
Continuously test and refine AI-driven models to improve targeting, personalization, and promotional effectiveness.
Deliver the promo and pricing framework of the marketing incentive offer budget, delivering against contractual and partner commitments, and funding lifecycle and incentive marketing objectives.
Collaborate effectively with Marketing, Product, and Engineering teams to integrate promotional strategy into broader customer experience initiatives.
Act as the central point of contact for promotional budget performance, reporting on key business metrics like lift against control, cost-per-action, and incrementality.

Requirements

Bachelor’s degree in Business, Marketing, Economics, Computer Science, or related field.
7+ years of experience in growth marketing, performance marketing, or marketing operations within a data-driven, consumer-tech environment.
Expert-level analytical skills; deep experience in financial modeling, attribution, and incrementality testing.
Proven track record of operationalizing marketing spend using automation, AI tools, or technical marketing stacks.
Strong strategic mindset with a bias for action and technical curiosity.

Skills

Data-Driven & Commercial
Tech-Forward Operator
Collaborative Strategist
Operational Executor

Location

Toronto

Work Type

Hybrid

Experience Level

Senior Manager
7+ years

Education Level

Bachelor’s degree

Salary/Compensations

$103,000 - $129,000

Benefits

Top Places to Work in Manitoba recognition

About the Company

Born in the Prairies, now part of a worldwide network, Skip is a Tech company with an entrepreneurial spirit and the drive to be the best.
We're a people-first, collaborative company with a fun, dynamic and innovative environment.
Our vision is to empower everyday convenience.
Our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.
With over 60 million active users across 24 countries, here at Just Eat Takeaway.com we’re a global food tech company, connecting our customers from Amsterdam to Auckland with the food they love.

Equal Opportunity

SKIP is proud to be an Equal Opportunity employer.
We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected.
In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law.
Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.
Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check.
Job offers will be conditional upon results that the Company determines to be satisfactory.