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About the Role

The Market Development Specialist serves as the dedicated in-market representative for spirit’s portfolio within an assigned territory. This role is responsible for bringing the portfolio strategy to life by expanding distribution, increasing portfolio presence, building influential trade relationships, and identifying opportunities that drive sustainable growth.

Responsibilities

• Drive distribution growth across a focused set of priority brands
• Identify and secure new placement opportunities within target accounts
• Increase menu presence, feature activity, back-bar visibility, and account penetration
• Partner with distributor teams to influence account decisions and accelerate growth opportunities
• Utilize sales data, market intelligence, and local insights to identify opportunities and prioritize efforts
• Develop account-specific recommendations and action plans designed to improve performance
• Execute against core portfolio priorities, including designated focus brands, seasonal initiatives and/or market-specific opportunities
• Manage a defined universe of priority on premise accounts within an assigned market
• Build and maintain relationships with operators, bartenders, beverage directors, retail buyers, and distributor personnel
• Establish and grow a core group of high-value accounts that drive long-term market impact
• Serve as a trusted advisor and portfolio advocate within the local trade community
• Conduct regular account visits and maintain consistent follow-up against identified opportunities
• Deliver product education and training to trade and distributor partners
• Build awareness, advocacy, and recommendation within the trade community
• Support distributor education efforts and local selling initiatives
• Identify opportunities to strengthen portfolio relevance and visibility within market
• Execute local programming, events, and activation initiatives that support commercial objectives
• Analyze sales performance, distribution data, and account trends to identify opportunities and gaps
• Monitor competitive activity and emerging market dynamics
• Capture and communicate account feedback, market insights, and business recommendations
• Maintain accurate reporting and KPI tracking
• Provide actionable recommendations designed to improve market performance and accelerate growth
• Participate in quarterly market blitzes and concentrated growth initiatives
• Support priority business needs, distributor mandates, market launches, and portfolio priorities
• Travel as needed to support regional and national initiatives (less than 25% of time)
• Collaborate across markets to maximize impact and share best practices
• Regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds
• Perform physical tasks associated with the role, including moving materials, equipment, and supplies
• Stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods

Requirements

• Must reside within assigned market
• Possess a valid driver's license
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Skills

• Strong business acumen
• Entrepreneurial thinking
• Relationship-building skills
• Passion for helping brands win in market
• Consultative selling
• Market expertise
• Portfolio advocacy
• Data utilization
• Local market knowledge
• Strong analytical skills
• Problem-solving skills
• Excellent verbal communication
• Excellent written communication
• Excellent presentation skills
• Ability to work independently
• Ability to work flexible hours, including evenings and weekends

Location

• San Francisco, CA
• San Jose, CA

Work Type

• Full-time

Experience Level

• 3-4 years of beverage alcohol, hospitality, field sales, distributor, broker, or related commercial experience

Education Level

• Bachelor's degree preferred

Salary/Compensations

• $70,304.00-$80,000.00 annually

Benefits

• Medical
• Dental
• Vision
• 401k with match
• PTO time
• Bonus-eligible

About the Company

• Inspira is a brand relationship agency focused on cultivating deeper, long-term relationships between brands and consumers.
• The agency's approach drives sales, creates powerful communities, and fosters long-term loyalty.
• Inspira partners with Alex’s Lemonade Stand Foundation, donating a portion of profits to fund pediatric cancer research.

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.
• Inspira is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law.