About the Role
As a Product Marketing Manager, you will own how CoCounsel Legal’s integrations are positioned and brought to market. You’ll work closely with product, engineering, and integration partners to translate technical capabilities into clear, differentiated customer value, collaborate with our partnership marketing team to amplify joint moments, and partner with sales teams to bring new integrations into customers’ hands. You will be a product integration subject matter expert and a chief storyteller, fluent in technical concepts, able to distill complex concepts and turn them into sharp, differentiated value propositions. You’ll bring a working understanding of the AI legal market, our target personas, and the integration partner landscape that shapes our ecosystem.
Responsibilities
- Develop a deep understanding of CoCounsel Legal, our MCP connectors and integration partner ecosystem, target markets, customer segments, and competitive landscape to inform go-to-market strategies.
- Create clear, compelling and differentiated messaging for CoCounsel Legal and its integrations — including MCP connectors and partner-built integrations — with joint value propositions that communicate a strong “better together” story to target audiences.
- Execute integrated product marketing plans that align messaging, sales enablement, campaigns, content, and go-to-market activities across channels — spanning CoCounsel Legal product launches, MCP connector, and integration partner announcements — to drive awareness, adoption, and growth.
- Lead go-to-market for new MCP connectors and partner integration launches — owning positioning, messaging, and sales enablement assets, and coordinating joint campaigns and launch materials with our partnership marketing team as a secondary collaborator.
- Partner closely with a wide array of stakeholders across Thomson Reuters and its partner businesses, including partner management, partner marketing, product, engineering, and sales, to understand the strategic value of each integration, how it works under the hood, then translate that into customer-facing narrative, sales enablement, and demo content.
- Create high-impact marketing assets such as product brochures, sales enablement materials, and product demo videos to support each stage of the buyer’s journey.
- Act as the marketing launch linchpin that galvanizes internal support across all disciplines and drives demand for new innovations.
- Thrive in a fast-paced environment where collaboration, agility, strong prioritization, and customer obsession are essential for success.
Requirements
- A bachelor’s degree in business, marketing, or a related field.
- 3+ years of relevant B2B marketing experience, ideally in technical product marketing, developer marketing, or integrations/API marketing; partner or ecosystem marketing experience is a plus.
- Experience with product positioning, audience strategy, and integration or partner messaging in a B2B marketing organization.
- Familiarity with technology partnership models, such as independent software vendor (ISV) integrations, channel partners, or strategic alliances, and the ability to translate them into compelling joint value propositions.
- A results-oriented mindset, proven ability to work cross-functionally, align stakeholders around shared goals and coordinate effectively through launches and announcements.
- Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels - both internally and with external partners.
- Knowledge of or experience in SaaS, developer tools, API or platform products, legal software, or related industries strongly preferred but not required.
Skills
- Product positioning
- Audience strategy
- Integration messaging
- Partner messaging
- Technical product marketing
- Developer marketing
- Integrations/API marketing
- Partner marketing
- Ecosystem marketing
- B2B marketing
- SaaS
- Developer tools
- API
- Platform products
- Legal software
Location
- United States
- Ontario, Canada
Work Type
- Hybrid
- Work from anywhere for up to 8 weeks per year
Experience Level
- 3+ years of relevant B2B marketing experience
Education Level
- Bachelor's degree in business, marketing, or a related field
Salary/Compensations
- For any eligible US locations, unless otherwise noted, the base compensation range for this role is $74,200 USD - $137,800 USD.
- For Ontario, Canada, the base compensation range for this role is $79,000 CAD - $129,000 CAD.
Benefits
- Flexible vacation
- Two company-wide Mental Health Days off
- Access to the Headspace app
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- Market competitive health, dental, vision, disability, and life insurance programs
- Competitive 401k plan with company match
- Competitive vacation, sick and safe paid time off
- Paid holidays
- Parental leave
- Sabbatical leave
- Optional hospital, accident and sickness insurance
- Optional life and AD&D insurance
- Flexible Spending and Health Savings Accounts
- Fitness reimbursement
- Access to Employee Assistance Program
- Group Legal Identity Theft Protection benefit
- Access to 529 Plan
- Commuter benefits
- Adoption & Surrogacy Assistance
- Employee Stock Purchase Plan
About the Company
- Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions.
- We serve professionals across legal, tax, accounting, compliance, government, and media.
- Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.
- Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
- We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments.
- At Thomson Reuters, we’re not riding the AI wave — we’re reshaping the future of professional work across law, tax, compliance, and journalism.
- Here, you will collaborate with smart, ambitious people who thrive on solving complex problems, delivering market-leading solutions, and innovating with curiosity and care.
Equal Opportunity
- As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals.
- To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.
- Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
- Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law.
- If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com.
- Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations.
- Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations.
- Learn more on how to protect yourself from fraudulent job postings here.
- More information about Thomson Reuters can be found on thomsonreuters.com
