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About the Role

Fanatics Collectibles is establishing a dedicated marketing team in Japan to drive the growth of Topps trading card products. As an early marketing hire, you will be instrumental in defining our go-to-market strategy, owning campaign planning and execution across various sports and entertainment properties.

Responsibilities

• Own the Go-to-Market (GTM) plan for product launches, including campaign briefs, channel strategy, timelines, and end-to-end execution.
• Develop campaign briefs, adapting global frameworks and leading local briefs for Japan-specific products.
• Lead brand campaigns, managing agency direction and creative timelines.
• Manage day-to-day agency relationships, ensuring on-time, on-budget delivery.
• Own campaign social content planning and execution across Japan social channels.
• Manage product launch social media activities, including announcements and community interactions.
• Plan and execute marketing events and PR activations for product launches and brand campaigns.
• Manage logistics, timelines, and partner coordination for events and activations.
• Coordinate Japan-specific marketing activities with license partners, including co-branded campaigns and approvals.
• Serve as a day-to-day contact with license partners' Japan local offices, managing communication and representing Japan market needs.
• Coordinate with local and global cross-functional teams to align campaign timing, channel activation, and GTM execution.
• Support annual marketing planning and budget management for assigned properties.
• Track campaign KPIs and prepare post-campaign reviews with actionable recommendations.

Requirements

• 6+ years of marketing experience in brand, campaign, or product marketing within sports, entertainment, media, or consumer goods.
• Proven track record managing external agencies and delivering campaigns on time and on budget.
• Experience working within or closely alongside a global marketing organization.
• Familiarity with Japan market media, digital platforms, and consumer behavior.

Skills

• Strong written and verbal communication in both Japanese and English.
• Structured thinking and ability to build clear GTM plans.
• Hands-on execution skills, managing both strategy and day-to-day operations.
• Collaborative team player.
• Ability to thrive in ambiguity and make judgment calls with incomplete information.
• Genuine passion for sports.

Location

• Japan

Work Type

• Full-time

Experience Level

• 6+ years

About the Company

• Fanatics is building a leading global digital sports platform across Commerce, Collectibles, and Betting & Gaming.
• Fanatics Collectibles, home of the iconic Topps brand, is the world's leading producer of sports trading cards and collectibles.
• We create products that connect fans to the athletes, teams, and moments they love.
• In Japan, we are investing in building a local marketing team to drive meaningful growth across one of the world's most passionate collector markets.