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About the Role
The Director of Marketing, Retail, Aman Essentials will develop and implement marketing strategies to drive customer engagement, increase sales, and enhance brand visibility across retail, e-commerce, social, and PR channels. This role is based in our London Corporate Office, with a potential relocation to Dubai in 2027, reporting directly to the Chief Executive Officer.
Responsibilities
- Execute the annual retail marketing and communications plan, including product launches and integrated campaigns.
- Manage external agencies (creative, PR, social) and oversee the creation and maintenance of all marketing materials.
- Lead marketing budget planning, forecasting, and ROI tracking across retail initiatives.
- Support retail team training, internal presentations, and development of pitch materials for wholesale and partnerships.
- Drive brand consistency across all properties, integrating sustainability into product development and messaging.
- Develop CRM-led strategies, co-marketing initiatives, and events to drive customer engagement and sales growth.
- Manage digital strategy including social media, content calendars, and e-commerce performance and growth initiatives.
- Oversee website optimisation, EDM campaigns, and paid media to enhance customer experience, acquisition, and conversion.
- Lead PR activities including agency management, media events, influencer partnerships, and press materials.
- Deliver comprehensive reporting on marketing performance, budgets, and campaign effectiveness to senior stakeholders.
Requirements
- Excellent marketing and communication skills.
- At least 10 years previous experience working in luxury retail marketing, with a fashion or beauty background.
- Relevant experience in a similar position.
- Demonstrated ability to develop and implement successful marketing strategies.
- Excellent verbal, writing, listening, and presentation skills.
- Ability to manage internal and external relationships.
- Self-motivated and creative problem-solving skills.
- Ability to work both autonomously and in a team setting.
- Good computer skills and proficient use of Microsoft Word, Microsoft Excel, and Microsoft PowerPoint.
Skills
- Marketing strategy development
- Customer engagement
- Sales growth
- Brand visibility enhancement
- Retail marketing
- E-commerce marketing
- Social media marketing
- Public Relations (PR)
- Budget management
- Forecasting
- ROI tracking
- CRM strategies
- Digital strategy management
- Content calendar management
- Website optimisation
- EDM campaigns
- Paid media management
- Influencer partnerships
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
Location
- London
- Dubai
Work Type
- Full-time
Experience Level
- 10+ years
Benefits
- Competitive benefits
- Exciting international career opportunities
- Rapidly expanding company environment
- Career journey support
- Feeling valued, included, and at home
About the Company
- Aman Group is a global entity with offices in Zug, London, Dubai, Singapore, Bangkok, Miami, and New York.
- The company operates in the ultra-luxury sector, focusing on hospitality, residences, and experiences.
- Key brands include Aman Essentials and Aman Interiors.
- Founded in 1988, Aman Group has evolved from intimate resorts to a pioneering force.
- The company values heartfelt attention to detail, welcoming smiles, and creating a sense of belonging.