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About the Role

We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy. You will be key to accelerating our commercial growth and building our product-lead brand, working closely with product leadership and strategically leading a team of marketing experts. To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business.

Responsibilities

Become an expert and centralize understanding of our buying audience (customers & personas)
Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
Oversee the process for creating impactful product positioning, value propositions and messaging, ensuring consistent rollout and iteration
Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
Partner with Product to define the product strategy and roadmap based on market and sales insights
Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features
Lead the creation and maintenance of competitive enablement for Sales and Product teams
Oversee goals, strategy and execution for new product and feature launches
Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion

Requirements

2+ years B2B product marketing or equivalent experience, ideally including B2B SaaS and/or a high-growth startup environment
Highly skilled communicator with deep expertise in writing, storytelling, and live enablement
Strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations
Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis
Analytical, data-driven and customer-obsessed decision-maker
Humble but ambitious and eager to make an impact
Must be able to provide proof of eligibility to work in the country of application (visa sponsorship not provided)

Skills

Product Marketing
Go-to-Market Strategy
Product Positioning
Value Proposition Development
Messaging
Campaign Management
Content Creation
Sales Enablement
Product Strategy
Roadmap Definition
Competitive Analysis
Product Launch
Data Analysis
AI Tools
Content Generation
Market Intelligence

Location

New York
London
Berlin
Munich
Barcelona
Paris
Amsterdam
Vilnius
Sofia

Work Type

Full-time

Experience Level

2+ years

Salary/Compensations

Competitive compensation package

Benefits

Flexible working hours
30 days holiday paid leave
Payhawk company card
Monthly travel allowance
Health insurance
Fitness membership
Regular team-wide events
Exchange program to another one of our offices

About the Company

Payhawk is a leading global spend management solution for scaling businesses.
Headquartered in London, Payhawk combines company cards, reimbursable expenses, and accounts payable into a single product.
Its future-facing technology enables finance teams to control and automate company spending at scale.
The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries.
Offices are located in New York, London, Berlin, Munich, Barcelona, Paris, Amsterdam, Vilnius, and Sofia.
Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures, and Eleven Ventures.
Company values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds.
The company encourages diversity and inclusion.
The future of fintech is about more than money, and Payhawk believes in work-life balance, continual learning, and empowered teams.
Payhawk is on a journey to measure and improve its environmental and social impact.
Software and automation help take paper out of the equation for customers.

Equal Opportunity

Payhawk is an Equal Employment Opportunity Employer.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.