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About the Role
Iru is seeking a Creative Director to shape the brand's voice, messaging, and campaign storytelling. This senior leadership role involves setting the creative standard across various touchpoints and ensuring alignment with visual identity.
Responsibilities
- Set Iru's creative direction across major channels, defining a cohesive brand expression.
- Own Iru's brand voice and character, translating strategy into messaging principles and creative standards.
- Partner closely with the Head of Visual Design to align voice and visual identity.
- Lead creative concepting and campaign development from ideation through execution.
- Guide copy and creative production, ensuring writing is sharp, high-conviction, and brand-right.
- Build and grow the creative function, developing the team and external partners.
- Create strong operating rhythms for briefs, reviews, and decision-making.
- Collaborate with marketing and company leadership to ensure creative supports business goals.
Requirements
- Proven experience leading creative for integrated, multi-channel campaigns (OOH, direct mail, digital ads) with consistent brand execution.
- Demonstrated ability to lead creative and copy, building a coherent brand voice.
- A portfolio showcasing exceptional public-facing work, including ads and website messaging/copy.
- Experience leading teams and partnering with design and cross-functional stakeholders.
- A track record of strong creative partnerships.
- Strong creative judgment and taste, capable of creating distinctive and imaginative work.
- Comfort operating at the brand-level marketing layer.
- B2B SaaS experience preferred, especially with brands valuing high craft and strong POV.
- On-site 3x/week in Miami (Coral Gables) office.
Skills
- Creative direction
- Brand voice development
- Messaging strategy
- Campaign development
- Copywriting
- Team leadership
- Cross-functional collaboration
- Creative judgment
- Brand-level marketing
Location
- Miami (Coral Gables)
Work Type
- Hybrid
Experience Level
- Senior leadership
Benefits
- Competitive salary
- Hybrid work environment (3 days in office per week)
- 100% individual and dependent medical, dental, and vision coverage
- 401(K) with a 4% company match
- 20 days PTO
- Iru Wellness Week
- Equity for full-time employees
- In-office lunch stipend
- Up to 16 weeks of paid leave for new parents
- Paid Family and Medical Leave
- Modern Health mental health benefits
- Fertility benefits
- Working Advantage employee discounts
- Onsite fitness center
- Free parking
- Opportunities for career growth
About the Company
- Iru is an AI-powered security & IT platform used by fast-growing companies to secure users, apps, and devices.
- The platform unifies identity & access, endpoint security & management, and compliance automation.
- Iru is backed by investors including General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital.
- Raised $100 million in July 2024, valuing the company at $850 million.
- Customers include Cursor, Vercel, Lovable, Replit, and Mercor.
- Partners with industry leaders like ServiceNow and AWS.
- Named to Forbes’ America’s Best Startup Employers 2025 list.
Equal Opportunity
- Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace.
- Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law.