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About the Role

As the Field Marketing Manager, you will be Laurel's first dedicated marketing hire in EMEA, responsible for demand generation, events, and community building for the European go-to-market team. This hybrid role requires strategic and analytical rigor combined with relationship-building and experiential craft, reporting to the VP of Growth Marketing in the US and collaborating closely with EMEA sales leadership.

Responsibilities

Own the EMEA events strategy across Laurel-hosted experiences and third-party conferences.
Design and execute high-impact, time-respectful experiences that reflect Laurel's brand and mission.
Build and manage pre/during/post event playbooks localized for European markets.
Partner with EMEA account executives to drive attendance and convert event engagement into pipeline.
Track event performance rigorously, including pipeline contribution and cost per attendee.
Scale the events program across EMEA as Laurel expands.
Serve as the primary marketing partner for the EMEA go-to-market team.
Collaborate with the US-based Demand Gen Manager and Head of Community to adapt global campaigns for European markets.
Partner with Product Marketing to localize campaign messaging.
Work with RevOps to manage EMEA lead flow processes, attribution, and reporting.
Provide feedback from the European market back to the broader marketing team.
Begin laying the foundation for Laurel's EMEA community.
Turn events into content by capturing insights to fuel case studies and social content.
Support integrated campaigns including executive gifting and content amplification for the EMEA market.

Requirements

4–6 years of experience in B2B marketing with a blend of demand generation, events, and/or field marketing.
Experience ideally in professional services, legal tech, accounting software, or B2B SaaS.
Proven track record of planning and executing successful events that drive measurable pipeline growth.
Hands-on experience with digital demand generation channels (LinkedIn Ads, email marketing, paid media).
Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar).
Strong analytical and data interpretation skills.
Demonstrated ability to make strategic decisions based on performance data.
Experience tying marketing activities back to revenue.
Experience building or refining event playbooks.
Experience coordinating cross-functionally with sales teams.
Deep familiarity with European business norms, professional services buying committees, and complex enterprise decision-making processes.
Comfort with ambiguity and a builder's mindset.
Experience with account-based marketing (ABM) strategy and execution for enterprise sales cycles.
Proficiency in marketing analytics tools and attribution modeling.
Strong project management skills.
Excellent communication and collaboration skills.
Ability to work effectively across distributed teams.
A genuine appetite for AI tools and workflow automation.
Experience marketing to law firms, accounting firms, or management consultancies in Europe (Nice-to-Have).
Background in building community programs (Nice-to-Have).
Fluency in an additional European language (French, German, or another) alongside English (Nice-to-Have).
Experience managing agencies or outsourced logistics teams for event execution (Nice-to-Have).
Familiarity with professional services billing, time tracking, or productivity workflows (Nice-to-Have).
Comfort with AI tools like Claude, ChatGPT, or similar for scaling marketing output (Nice-to-Have).

Skills

Demand Generation
Events Strategy & Execution
Community Building
B2B Marketing
Field Marketing
Digital Demand Generation
LinkedIn Ads
Email Marketing
Paid Media
Marketing Automation Platforms
HubSpot
Marketo
Data Analysis
Strategic Decision Making
Revenue Attribution
Event Playbook Development
Cross-functional Collaboration
Account-Based Marketing (ABM)
Marketing Analytics
Attribution Modeling
Project Management
Communication Skills
Collaboration Skills
AI Tools
Workflow Automation

Location

London, UK

Work Type

Hybrid

Experience Level

4-6 years

Benefits

Equity
401K
Bi-annual, in-person company off-sites

About the Company

Laurel is the leading AI Time platform for professional services firms, transforming how organizations capture, analyze, and optimize their time using proprietary machine learning technology.
We serve many of the world's largest accounting and law firms and process over 1 billion work activities annually.
Our team comprises top talent in AI, product development, and engineering.
We are building solutions that empower workers to deliver twice the value in half the time.
We have secured significant funding from renowned venture capitalists and notable individuals.
We encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo.

Equal Opportunity

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
We strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work.
We aim to build an environment that empowers us all to do the best work of our careers.