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About the Role

Picnic is seeking a City Growth Lead to bridge central teams and city-level operations, focusing on driving growth by closing new accounts, prospecting, expanding existing customers, increasing order volume, and running local marketing events. This role also serves as a field intelligence layer, providing insights to HQ for better decision-making.

Responsibilities

• Close new accounts with SDR support on prospecting.
• Prospect own leads when SDR support is limited.
• Drive expansion within existing customers.
• Visit locations to increase order volume.
• Run local marketing events.
• Map and prioritize office opportunities across the city.
• Own deals from first meeting through close and onboarding.
• Work with SDRs on territory prioritization and outreach targeting.
• Run a consultative sales process.
• Identify and drive expansion within existing accounts.
• Partner with the National Accounts team to share field observations.
• Turn happy customers and office admins into referral sources.
• Partner with the central restaurant team on cuisine selection.
• Bring back local demand signals from the field.
• Plan and run grassroots marketing events.
• Build a robust Picnic community.
• Capture competitor moves, building trends, and employee behavior insights.

Requirements

• 2 or more years in a growth, sales, business development, partnerships, or account expansion role.
• Proven ability to run a deal from first meeting through close.
• Demonstrable experience building and maintaining professional relationships.
• Strong communicator, comfortable with executives, building managers, office admins, and community leaders.
• Highly organized: able to juggle a live pipeline, field visits, marketing activations, and outreach.
• Comfortable with data: Google Sheets, dashboards, and basic funnel metrics.
• Self-starter who does not wait to be told what to do.

Skills

• Sales
• Business Development
• Partnerships
• Account Expansion
• Consultative Sales
• Data Analysis
• Grassroots Marketing
• Event Planning
• CRM tools

Location

• San Francisco

Work Type

• Onsite
• Full-time

Experience Level

• 2+ years

Education Level

• Bachelor's degree

Salary/Compensations

• $105,000 - $125,000 per year
• $31,000 - $37,500 annual incentive compensation

Benefits

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Discretionary vacation days
• 8 paid holidays per year
• Paid sick time
• Paid Bereavement leave
• Paid Parental Leave
• Equity awards
• Annual performance-based bonus

About the Company

• At Picnic, we’re reinventing the way employees experience lunch at work.
• We partner with top local restaurants and batch hundreds of orders to make it easy for companies to offer high-quality, individually packed meals, without fees or tips.
• Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.
• We are a fast-growing startup that is redefining how work gets done.
• We are a mission-driven team focused on making the workplace experience better for thousands of people.

Equal Opportunity

• Atoms accepts applications on an ongoing basis.