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About the Role

The Digital Website Publisher will ensure all web content and digital assets are managed, published, and optimized to deliver an accurate, engaging, and accessible user experience across all platforms. This role is responsible for overseeing daily website operations, maintaining brand and accessibility standards, and driving continuous improvements through analytics, SEO, and emerging digital trends. Acting as a subject matter expert for CMS publishing and digital best practices, the Publisher will collaborate with cross-functional teams to support strategic campaigns, personalization initiatives, and the organization’s digital transformation goals.

Responsibilities

Oversee daily website operations, ensuring all content is accurate, up to date, and fully functional.
Manage and publish content updates across landing pages, campaign pages, microsites, and other digital assets.
Ensure content accuracy and timely publication.
Ensure web content aligns with brand guidelines, tone of voice, accessibility standards, and organizational priorities, awareness around WCAG 2.1 requirements and web best practices.
Maintain and update evergreen content to ensure long-term value and SEO relevance.
Partner with cross-functional teams (marketing, third party vendors, IT) to ensure content supports ongoing campaigns, personalization initiatives, and strategic goals.
Serve as a subject matter expert for content management systems (CMS) - creating, editing, troubleshooting, and training others on publishing best practices.
Document publishing standards, workflows, and best practices to improve team efficiency and knowledge sharing.
Analyze user behavior, traffic patterns, and site performance using analytics tools (e.g., Google Analytics, Adobe Analytics).
Generate regular reports with actionable insights to improve user engagement, navigation, and conversion rates.
Lead A/B and multivariate testing on landing pages, calls-to-action, and other elements to optimize user experience and conversions.
Collaborate with the Technology and UX teams to enhance website usability, page load speed, mobile responsiveness, and accessibility compliance (e.g., WCAG standards).
Recommend and implement enhancements based on performance data and industry best practices.
Conduct keyword research and competitive analysis to identify content opportunities and gaps.
Implement on-page, off-page, and technical SEO strategies to improve search visibility and rankings.
Monitor SEO and search trends to adapt content and metadata accordingly.
Provide regular recommendations for content optimization based on search analytics, user intent, and engagement data.
Stay informed about evolving content discovery channels - including AI-driven search platforms and interfaces and how they interpret and surface organizational content.
Monitor emerging trends in web publishing, content personalization, and digital engagement.
Pilot and test innovative digital experiences that enhance supporter engagement, storytelling, and fundraising impact.
Collaborate with internal teams to prototype and evaluate new tools, formats, and technologies prior to full-scale rollout.
Explore opportunities for personalized content delivery tailored to audience segments using data-driven insights.
Contribute to the organization’s digital transformation by recommending scalable, sustainable improvements in publishing workflows and content strategy.

Requirements

Bachelor's degree in marketing, Web Design/Development, or related field.
Minimum 3–5 years of experience managing websites, digital content, or online user experience.
Strong understanding of SEO, web analytics, and UX principles.
Experience with content management systems (CMS), preferably Adobe Experience Manager or similar platforms.
Ability to analyze data and translate insights into practical improvements.
Knowledge of A/B testing, conversion optimization, and digital design best practices.
Detail-oriented with excellent organizational and project management skills.
Strong written and verbal communication skills.
Creative problem-solver with both technical and strategic abilities.

Skills

CMS publishing
Digital best practices
Web content management
Brand guidelines
Accessibility standards
WCAG 2.1 requirements
SEO
Google Analytics
Adobe Analytics
A/B testing
Multivariate testing
UX principles
Adobe Experience Manager

Location

In-office

Work Type

Onsite

Experience Level

3-5 years

Education Level

Bachelor's degree

Salary/Compensations

$55,000 to $95,000

Benefits

Health insurance coverage
Wellness programs
Life and disability insurance
Retirement savings plans
Paid leave programs
Education-related programs
Paid holidays
Vacation time
Bonus program
Modern HQ location within walking distance from Union Station
Training Reimbursement
Paid Professional Designations
Employee Savings Plan (ESP)
Corporate Discount Program
Enhanced group benefits
Parental Leave Top–up program
Paid time off for Volunteering

About the Company

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms.
Since 1965, we have consistently anticipated and responded to the changing needs of investors.
We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.
Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential.
Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI.
We offer an in-office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally.

Equal Opportunity

We are focused on building a diverse and inclusive workforce.
CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities.
If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at accessible.recruitment@ci.com, or call 416-364-1145 ext. 4747.