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About the Role
The Head of Creative Strategy will own and evolve the creative product across a diverse portfolio of high-growth consumer brands. This role focuses on building frameworks, mentoring strategists, and ensuring creative output is data-driven and optimized for performance at scale on platforms like Meta and TikTok.
Responsibilities
- Set and maintain the creative standard across all clients, formats, and platforms.
- Translate market signals into SOPs, playbooks, and best practice frameworks.
- Mentor and develop a team of performance creative strategists.
- Build standards and workflows for the production team to ensure systematic, high-output execution.
- Collaborate with the head of talent to align creative strategy with creator processes.
- Lead the creative onboarding process for new clients to ensure early performance wins.
- Serve as the senior creative voice for clients, providing strategic insights and performance diagnostics.
Requirements
- 7+ years of experience in performance creative.
- Extensive agency experience managing a large portfolio of clients simultaneously.
- Proven track record of driving measurable revenue growth, conversion rates, and improved cost per acquisition.
- Deep fluency in direct response creative principles.
- Experience building and developing high-performing teams.
- Ability to operate at high volume while maintaining quality and team alignment.
Skills
- Performance marketing
- Creative strategy
- Direct response principles
- Data-driven decision making
- Team leadership and mentorship
- Process optimization
- Client management
- Platform dynamics (Meta and TikTok)
Location
- Fully remote
Work Type
- Full-time
Experience Level
- 7+ years
Salary/Compensations
- $200,000 - $450,000 USD total annual compensation (base salary, performance bonus, and equity)
About the Company
- BM Digital specializes in performance marketing and creator-driven growth.
- Manages $500M+ in annual media spend across Meta and TikTok.
- Operates 80,000+ creator partnerships monthly.
- Utilizes proprietary intelligence platform, Meteoric AI, to optimize creative performance.