About the Role
The Brand and Creative Senior Manager provides global stewardship of the firm’s brand identity, visual standards, and governance. This role maintains the global brand system, ensuring consistent and high-quality application across channels by working with regional teams to provide clear tools, templates, and guidance. It also leads the design and delivery of centrally produced global communications, ensuring high design quality and strong brand alignment across global outputs.
Responsibilities
- Steward the firm’s global brand system, including visual identity, templates and guidance, supporting consistent, high-quality application across channels and formats.
- Manage and optimize brand tools and platforms (including the DAM and workflow tools), supporting adoption and correct use through guidance and enablement.
- Support regional activation while promoting strong central–regional alignment.
- Provide advice and guidance on design quality, visual hierarchy and appropriate brand application across outputs.
- Support effective application of brand across digital channels, including consideration of SEO, GEO, content structure and performance.
- Lead the design and delivery of centrally‑produced global communications ensuring high design quality and strong brand alignment across global outputs.
- Act as a central point of support for brand‑related queries and edge cases, helping to identify issues early and support appropriate resolution with relevant stakeholders.
- Maintain and evolve the firm’s brand guidance, tools and assets in partnership with regional teams and relevant stakeholders as required, ensuring they remain current and easy to apply.
- Lead the design, development and rollout of templates across key platforms (including Microsoft Office), supporting consistent application of the firm’s brand.
- Oversee delivery of GSC marketing services in Manila, ensuring clear briefs and priorities, adherence to agreed requirements, SLAs and quality expectations, and maintaining reporting, training and continuous service improvement.
- Other duties as assigned.
Requirements
- Significant experience in brand management and design leadership (10 years +) within a complex, global organisation (law firm or professional services environment preferred).
- Proven experience working within brand governance models at scale, balancing global consistency with regional flexibility.
- Strong understanding of brand systems, visual identity and communications design, with a good eye for layout, hierarchy and clarity.
- Experience managing brand tools and platforms (including DAMs), ensuring effective adoption and use across teams.
- Advanced proficiency across the full Adobe Creative Suite.
- Strong command of content production, digital experience and workflow platforms (including Riverside FM, Mediasterling, Ceros and Adobe Workfront).
- Proficient in Microsoft Office, particularly PowerPoint, with experience leading the design and rollout of templates to support consistent outputs across the firm.
- Confident working across broader technology stacks, with the ability to quickly adopt and apply new tools.
- Working knowledge of HTML, SEO and GEO.
- Collaborative, enabling style with a strong client service focus and ability to build effective stakeholder relationships.
- Delivers high-quality outcomes in a fast-paced environment, managing competing priorities with sound judgement.
- Experience managing and developing creative professionals.
- Comfortable operating at both strategic and hands‑on levels.
- Demonstrates an AI-aware mindset, identifying opportunities to leverage emerging tools and technologies to improve efficiency, scale content production and enhance ways of working.
- High degree of intellectual curiosity and a mindset of continuous learning.
Skills
- Brand management
- Design leadership
- Brand governance
- Brand systems
- Visual identity
- Communications design
- Layout
- Hierarchy
- Clarity
- Brand tools and platforms management
- Adobe Creative Suite
- Content production
- Digital experience
- Workflow platforms
- Microsoft Office (PowerPoint)
- HTML
- SEO
- GEO
- Client service
- Stakeholder relationship building
- AI-aware mindset
- Continuous learning
Location
- Global
Work Type
- Remote
- Office
- Hybrid
Experience Level
- Senior Manager
- 10 years +
Benefits
- Range of family friendly and inclusive employment policies
- Access to programmes and services aimed at nurturing health and overall wellbeing
About the Company
- Norton Rose Fulbright is a global law firm with more than 3,000 lawyers advising clients across locations in the United States, Europe, Canada, Latin America, Asia, Australia, Africa and the Middle East.
- We provide the world's preeminent corporations and financial institutions with a full business law service.
- With over 50 offices and 7,000 employees worldwide, our culture is the thread that connects us, as well as our values of unity, quality and integrity.
- Our strategy and culture are connected – defined by shared ambition, global collaboration and a one-team mindset.
- We believe pioneering work happens when people are empowered to think beyond boundaries, explore new opportunities and grow through diverse experiences.
- Alongside the right skills and experience, we look for people who are innovative, commercially minded, and motivated by the impact of the work they do – ready to share in our ambition and help shape what comes next.
- Because while individuals can do well, together we achieve something extraordinary.
- Norton Rose Fulbright provides a full scope of legal services to the world’s preeminent corporations and financial institutions.
- The global law firm has more than 3,000 lawyers advising clients across locations in the United States, Europe, Canada, Latin America, Asia, Australia, Africa and the Middle East.
- With its global business principles of quality, unity and integrity, Norton Rose Fulbright is recognized for its client service in key industries, including financial institutions; energy, infrastructure and resources; technology; transport; life sciences and healthcare; and consumer markets.
Equal Opportunity
- We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams.
- We strive to create an inclusive and accessible recruitment process for all candidates.
- If you require any tailored adjustments or accommodations, please let us know here.
