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About the Role

PAPER & TEA is more than a tea brand; we are a modern lifestyle brand creating products, spaces, and rituals that invite people to savor more consciously and connect with their surroundings, others, and themselves. Your mission is to develop and manage marketing initiatives to strengthen PAPER & TEA's brand perception in the premium segment and ensure their effective implementation. The goal is to make a measurable contribution to sustainable company growth through data-driven and culturally relevant initiatives.

Responsibilities

Overall responsibility for increasing brand awareness and demand through targeted campaign measures for PAPER & TEA.
Independent development, planning, and implementation of marketing campaigns from concept to final execution, ensuring culturally relevant, brand-compliant, high-quality, and economically effective campaign delivery.
Responsibility for the efficient and targeted allocation of the marketing budget within the respective project context and coordination of budget frameworks and priorities in collaboration with marketing and finance teams.
Management and coordination of all internal and external interfaces, creative agencies, and production partners during campaign implementation.
Participation in annual marketing and campaign planning as well as the strategic further development of the brand in close coordination with the Head of Brand.
Development of integrated campaign formats in close coordination with the content, e-commerce, retail, and product teams, as well as participation in defining measurable campaign goals and success criteria in collaboration with analytics and performance marketing.
Professional and disciplinary leadership of one direct report in the team.

Requirements

Completed degree in Marketing, Communications, Business, or a comparable qualification.
4-7 years of professional experience in Marketing, Brand, or Campaign Management (ideally in premium or lifestyle retail), with at least 2-3 years of independent end-to-end management of campaigns or brand initiatives.
Strong understanding of the holistic integration of brand, culture, and entrepreneurial impact, and the ability to link creative concepts with strategic goals and measurable business impact.
Proficient application skills in Web Analytics and Ads (Google Analytics, Meta Ads Manager, Google Ads, Google Tag Manager) and data visualization (Looker / Power BI).
Experience with KPI frameworks (e.g., CAC, ROAS, Conversion Rate, Customer Lifetime Value) and in budget planning and forecasting.
A good sense for premium brand aesthetics and cultural relevance, combined with data-driven decision-making ability, structured self-management in cross-functional environments, and strong economic understanding for the optimal balance of creative ambition, efficiency, and budget.
Fluent German (native/C2) and fluent English (C1) language skills.

Skills

Web Analytics
Ads (Google Analytics, Meta Ads Manager, Google Ads, Google Tag Manager)
Data Visualization (Looker / Power BI)
KPI Frameworks (CAC, ROAS, Conversion Rate, Customer Lifetime Value)
Budget Planning
Forecasting
Brand Management
Campaign Management
Marketing Strategy
Cross-functional Collaboration
Economic Understanding

Location

Berlin

Work Type

Full-time

Experience Level

4-7 years of professional experience
2-3 years of independent end-to-end management of campaigns or brand initiatives

Education Level

Completed degree in Marketing, Communications, Business, or a comparable qualification.

Benefits

Inspiring, aesthetic work environment in the heart of Berlin.
Daily connection of design, culture, enjoyment, and highest quality in professional work.
Open, productive team culture with flat hierarchies that values curiosity, initiative, and entrepreneurial thinking.
Opportunity to actively shape the strategic direction of an international lifestyle brand.
Room for personal and professional development through strategic projects, coupled with significant personal responsibility and short decision-making processes.
Attractive employee discounts on the entire PAPER & TEA product range.
Exclusive supply of the finest teas and unlimited access to our matcha at the workplace.

About the Company

PAPER & TEA is more than a tea brand; we are a modern lifestyle brand creating products, spaces, and rituals that invite people to savor more consciously and connect with their surroundings, others, and themselves.
An expanding international premium brand.